I spotted Heydoh soy sauce at the Park Slope Food Coop this morning. I first bought some at a holiday market in the neighborhood and am psyched to see you in a local retail location.
The US agency decision makes total sense. There's something you just can't replicate working remotely from the market — walking the actual grocery aisles, seeing what's on shelf, knowing instinctively what cuts through versus what disappears. That shelf literacy is really hard to get secondhand.
Loved seeing all the heart that was put into the final packaging, and congrats on 95 stockists!
The money wasn’t lost if the lesson was learned. Your packaging is speaking your design language and it’s perfect, congratulations!
Thank you Heather!
I spotted Heydoh soy sauce at the Park Slope Food Coop this morning. I first bought some at a holiday market in the neighborhood and am psyched to see you in a local retail location.
Love this! Park slope has been one of our biggest and best supporters! My co-founder is a member there 🥹🥹
The US agency decision makes total sense. There's something you just can't replicate working remotely from the market — walking the actual grocery aisles, seeing what's on shelf, knowing instinctively what cuts through versus what disappears. That shelf literacy is really hard to get secondhand.
Loved seeing all the heart that was put into the final packaging, and congrats on 95 stockists!
It was really cool to read this saga of the branding journey for a CPG company, thanks for sharing!