<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Dear Clarissa]]></title><description><![CDATA[Writer and co-founder of HEYDOH, a single-origin soy sauce brand. ]]></description><link>https://www.dearclarissa.com</link><image><url>https://substackcdn.com/image/fetch/$s_!BGYb!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d75276b-c958-4977-b488-2027229430d9_500x500.png</url><title>Dear Clarissa</title><link>https://www.dearclarissa.com</link></image><generator>Substack</generator><lastBuildDate>Tue, 28 Jul 2026 18:33:54 GMT</lastBuildDate><atom:link href="https://www.dearclarissa.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Clarissa Wei]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[clarissawei@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[clarissawei@substack.com]]></itunes:email><itunes:name><![CDATA[Clarissa Wei]]></itunes:name></itunes:owner><itunes:author><![CDATA[Clarissa Wei]]></itunes:author><googleplay:owner><![CDATA[clarissawei@substack.com]]></googleplay:owner><googleplay:email><![CDATA[clarissawei@substack.com]]></googleplay:email><googleplay:author><![CDATA[Clarissa Wei]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Day in my life]]></title><description><![CDATA[As a cookbook author, mom of two, CEO, and producer]]></description><link>https://www.dearclarissa.com/p/day-in-my-life</link><guid isPermaLink="false">https://www.dearclarissa.com/p/day-in-my-life</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Fri, 17 Jul 2026 17:36:01 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!lo0y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74cb76f0-f081-48dc-99df-199b192eff79_988x1308.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>4:30 a.m.: My 2-year-old accidentally kicks me in the face, waking me up. We are on the second floor bedroom of the family cottage in the Swedish countryside, where we go to nearly every summer to escape the Taiwanese heat and visit extended family. &#8220;Where&#8217;s Dad? Can I see Dad?&#8221; he asks in Chinese. I change him out of his pajamas and tell him to be quiet. His dad is downstairs with our 4-month-old. They are still asleep.</p><p>Grandma makes my toddler breakfast on a centuries-old-year-old robin&#8217;s-egg-blue table while I sit there, comatose. I&#8217;m not hungry, but I force down two open-faced sandwiches: rye bread smothered with margarine and topped with slices of "priest cheese&#8221; and pickles.</p><p>5:00 a.m.: Grandma tells me to nap in her room, which is adjacent to the dining room. I think it&#8217;s a bad idea but I try anyways. Within minutes my toddler bursts in, finds a flashlight, and asks to play with it. I get no sleep. We go back to the dining room. My toddler finishes his breakfast.</p><p>6:30 a.m.: My husband walks into the dining room with our 4-month-old and hands her to me. It&#8217;s go time. My toddler gets excited at the sight of his father and begins asking him to play cars with him in Swedish. I change our daughter, strap her into a carrier against my chest, and make her milk. I pace back and forth in the dining room while feeding her, my son&#8217;s airplane noises filling the room. My husband juggles his own breakfast while our toddler crawls on and around him.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!lo0y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74cb76f0-f081-48dc-99df-199b192eff79_988x1308.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!lo0y!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74cb76f0-f081-48dc-99df-199b192eff79_988x1308.png 424w, https://substackcdn.com/image/fetch/$s_!lo0y!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74cb76f0-f081-48dc-99df-199b192eff79_988x1308.png 848w, https://substackcdn.com/image/fetch/$s_!lo0y!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74cb76f0-f081-48dc-99df-199b192eff79_988x1308.png 1272w, https://substackcdn.com/image/fetch/$s_!lo0y!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74cb76f0-f081-48dc-99df-199b192eff79_988x1308.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!lo0y!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74cb76f0-f081-48dc-99df-199b192eff79_988x1308.png" width="988" height="1308" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/74cb76f0-f081-48dc-99df-199b192eff79_988x1308.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1308,&quot;width&quot;:988,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2569174,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/207451442?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74cb76f0-f081-48dc-99df-199b192eff79_988x1308.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!lo0y!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74cb76f0-f081-48dc-99df-199b192eff79_988x1308.png 424w, https://substackcdn.com/image/fetch/$s_!lo0y!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74cb76f0-f081-48dc-99df-199b192eff79_988x1308.png 848w, https://substackcdn.com/image/fetch/$s_!lo0y!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74cb76f0-f081-48dc-99df-199b192eff79_988x1308.png 1272w, https://substackcdn.com/image/fetch/$s_!lo0y!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74cb76f0-f081-48dc-99df-199b192eff79_988x1308.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Mushrooms we picked today</figcaption></figure></div>
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   ]]></content:encoded></item><item><title><![CDATA[I'm going on a book tour! ]]></title><description><![CDATA[To Los Angeles, Sacramento, San Francisco, Seattle, and New York City &#10071;&#10071;&#10071;]]></description><link>https://www.dearclarissa.com/p/im-going-on-a-book-tour</link><guid isPermaLink="false">https://www.dearclarissa.com/p/im-going-on-a-book-tour</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Wed, 08 Jul 2026 14:27:14 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!hZus!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35084bb9-8440-491f-9279-67f70d7c7fc4_1440x1800.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Sometimes I look in the mirror and do not recognize who I have become. My hair has thinned, my cheeks are sullen. I have permanent eye bags. I always look tired because I am. </p><p>As a mom of two under two, I&#8217;ve been either pregnant or postpartum for the last three years and with the exception of short business trips&#8212;virtually inseparable from my babies. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>And so it&#8217;s a really, really big deal that I&#8217;m packing a bag and leaving my babies for 12 days in September for a book tour (fret not, they will be with my very capable husband, who is far better at handling the kids alone than I am). </p><p><a href="https://wwnorton.com/books/9781324116875">My book that&#8217;s coming out this September is on postpartum cuisine</a>, based on the traditional Chinese concept of &#8220;sitting the month,&#8221; or zuo yue zi.  </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!hZus!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35084bb9-8440-491f-9279-67f70d7c7fc4_1440x1800.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!hZus!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35084bb9-8440-491f-9279-67f70d7c7fc4_1440x1800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hZus!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35084bb9-8440-491f-9279-67f70d7c7fc4_1440x1800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hZus!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35084bb9-8440-491f-9279-67f70d7c7fc4_1440x1800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hZus!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35084bb9-8440-491f-9279-67f70d7c7fc4_1440x1800.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!hZus!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35084bb9-8440-491f-9279-67f70d7c7fc4_1440x1800.jpeg" width="1440" height="1800" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/35084bb9-8440-491f-9279-67f70d7c7fc4_1440x1800.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1800,&quot;width&quot;:1440,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:450561,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/206045687?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35084bb9-8440-491f-9279-67f70d7c7fc4_1440x1800.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!hZus!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35084bb9-8440-491f-9279-67f70d7c7fc4_1440x1800.jpeg 424w, https://substackcdn.com/image/fetch/$s_!hZus!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35084bb9-8440-491f-9279-67f70d7c7fc4_1440x1800.jpeg 848w, https://substackcdn.com/image/fetch/$s_!hZus!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35084bb9-8440-491f-9279-67f70d7c7fc4_1440x1800.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!hZus!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F35084bb9-8440-491f-9279-67f70d7c7fc4_1440x1800.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div class="pullquote"><p>* <em>My recipe collaborator and herbalist Stella Wang will be joining for these events!</em></p><p><strong>Los Angeles</strong><br>September 15 at 7:00 PM @ Now Serving LA<br>Book talk with Tejal Rao with bites from <a href="https://wearechiyo.com/">Chiyo</a> and HEYDOH soy sauce sampling. <br>Buy tickets <a href="https://www.eventbrite.com/e/clarissa-wei-in-conversation-for-sitting-the-month-tickets-1993380689302?aff=oddtdtcreator">here</a>.</p><p><strong>Sacramento</strong><br>September 17 at 6:00 PM @ Superette Market<br>Book talk with Erin Alderson with bites from Chiyo and HEYDOH soy sauce sampling. <br>Buy tickets <a href="https://www.superettemarket.com/products/an-evening-with-clarissa-wei">here.</a></p><p><strong>San Francisco<br></strong>September 18 at 5:00 PM @ Konbini SF<br>Meet and greet. Limited edition sesame oil chicken onigiris available for purchase and HEYDOH soy sauce sampling. <br>RSVP <a href="https://partiful.com/events/n8AafAembBBQCwPSrkqs">here. </a></p><p><strong>Foster City*<br></strong>September 19 at 1:00 PM @ <a href="https://smcl.org/locations/1f/">Foster City Library</a><br>Book talk with Sandra Wu<br>No need to RSVP; just drop in!</p><p><strong>San Francisco*<br></strong>September 19 at 5:30 PM @ On Waverly<br>Book talk with Kristina Cho with bites from Chiyo and HEYDOH soy sauce sampling. <br>RSVP <a href="https://thethirdplace.is/event/book-talk-sitting-the-month-postpartum-recipes-for-rest-and-recovery-by-clarissa-wei">here.</a></p><p><strong>Seattle*<br></strong>September 20 at 4:30 PM @ Book Larder<br>Book talk with Kat Lieu with bites from Chiyo. <br>Buy tickets <a href="https://booklarder.com/products/author-talk-clarissa-wei-sitting-the-month?srsltid=AfmBOorcQixRbuERdID5wX9dMXK27I0rHWTk88361inyLhm0tG6B_GmI">here.</a></p><p><strong>New York*<br></strong>September 23 at 6:30 PM @ Museum of Chinese in America<br>Book talk with Genevieve Yam with bites from Chiyo.<br>Buy tickets <a href="https://www.mocanyc.org/event/moca-talks-clarissa-wei-postpartum-recipes/">here.</a></p></div><p>When I was pregnant with my first, I was so frustrated at the lack of resources out there on what to eat during postpartum recovery. Even in Taiwan, the advice was: check into a postpartum hotel or pay for a postpartum meal delivery service. The Chinese-language cookbooks on confinement cuisine that I found were vague, and I felt overwhelmed by all the herbs, their uses, and what they were actually supposed to do. </p><p>So being able to untangle this industry, clarify the traditions, and create something approachable was relieving. And with my second child, I simply followed the recipes in my own cookbook.</p><p>While it&#8217;s industry knowledge that book tours don&#8217;t actually move the needle all that much for book sales, I do think it&#8217;s still important to show up and engage with the people who support me and my work. I didn&#8217;t get to do a proper book tour for &#8220;Made In Taiwan&#8221; (I gave birth to my son the same week my book came out lol), so this will be my first ever. </p><p>And while book tours can feel a bit like a vanity trip, they do create buzz. Marketing is, unfortunately, an enormous part of being an author: getting a deal and writing the book is only half the equation. Actually selling the book and earning back one&#8217;s advance is the other half, and perhaps the most critical.</p><p>Gratefully, I&#8217;m already earning a very modest stream of royalties from <a href="https://bookshop.org/p/books/made-in-taiwan-recipes-and-stories-from-the-island-nation-a-cookbook-clarissa-wei/6ca6505e34a7af1b?ean=9781982198978&amp;affiliate=106254">Made in Taiwan</a>. This next book (<a href="https://wwnorton.com/books/9781324116875">Sitting The Month: Postpartum Recipes for Rest and Recovery</a>), I predict, will be more of a slow burn considering it&#8217;s a very specific topic geared towards a very specific period of a woman&#8217;s life. </p><p>I&#8217;m curious and nervous to how it will be received. Though I like to tell myself that irregardless of the outcome, writing it was selfishly a therapeutic exercise and helped me with my own recovery the second time around.   </p><p>I know a lot of first time parents can also relate to that anxiety of not knowing what to eat after giving birth. And I can&#8217;t wait to hear what you all think&#8212;whether or not parenthood is in your immediate future.</p><p>If you live or are stopping by any of the above cities, please come and say hi. My friends at <a href="https://wearechiyo.com/">Chiyo</a> will be providing light bites inspired by recipes in the book. My recipe collaborator and herbalist Stella Wang will be making an appearance at select stops. And to kill two birds with one stone, I&#8217;ll also be sampling and selling <a href="https://heydoh.co/">HEYDOH soy sauce</a> with my co-founder at some of the events. </p><p>Can&#8217;t wait to meet you all. </p><p>Gratefully,<br>Clarissa </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Running a soy sauce company from across the world]]></title><description><![CDATA[Taking "working from home" to another level]]></description><link>https://www.dearclarissa.com/p/running-a-soy-sauce-company-from</link><guid isPermaLink="false">https://www.dearclarissa.com/p/running-a-soy-sauce-company-from</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Fri, 22 May 2026 12:29:13 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!-7Jn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cd320a-f173-4754-9926-65ab0ff47f48_3000x2000.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Here&#8217;s the thing: it is incredibly disorienting running an <a href="http://www.heydoh.co">American soy sauce company </a>from across the world. My body and home and family are in Taiwan, but for the past year and half, my attention has been fixated entirely towards the States. Every day, I log online and check our orders and track our growing list of stockists, imagining bottles thousands upon thousands of miles away from me being distributed across shelves and households. It&#8217;s a very surreal form of spilt existence. Home in one place, attention and ambitions in another. </p><p>Yet in a way, this unusual arrangement isn&#8217;t all that new to me. My attention has always been somewhat split. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>I started out as a food writer in the States, specializing in Taiwanese and Chinese cuisine. At a certain point, the cognitive dissonance wore on me (in a similar way that it is now). I was writing about a region I was not physically inhabiting, and specializing in cultures I was familiar with by way of heritage and travel. Trying to describe their foodways from a distance felt  disingenuous and out of touch. So I packed my bags and moved to East Asia to even the scales: first backpacking through China, then stationed in Hong Kong, and now based in Taiwan.</p><p>Today, I&#8217;m doing the inverse: selling a Taiwanese product into the American market. The good news (or the depressing news, depending on how you look at it) is that so much of marketing now happens online, on apps where presence is flattened into output. You do not need to be a resident of a place to specialize in it. </p><p>And so far, this arrangement has mostly worked. I&#8217;ve led marketing for <a href="http://www.heydoh.co">HEYDOH</a> since the beginning, though my co-founder Christine has had to step in for the parts that require a body on the ground.</p><p>The harder part has been the community-building, which is an essential part of running a modern CPG startup. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-7Jn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cd320a-f173-4754-9926-65ab0ff47f48_3000x2000.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-7Jn!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cd320a-f173-4754-9926-65ab0ff47f48_3000x2000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-7Jn!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cd320a-f173-4754-9926-65ab0ff47f48_3000x2000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-7Jn!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cd320a-f173-4754-9926-65ab0ff47f48_3000x2000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-7Jn!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cd320a-f173-4754-9926-65ab0ff47f48_3000x2000.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-7Jn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cd320a-f173-4754-9926-65ab0ff47f48_3000x2000.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c9cd320a-f173-4754-9926-65ab0ff47f48_3000x2000.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2038916,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/198371425?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cd320a-f173-4754-9926-65ab0ff47f48_3000x2000.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!-7Jn!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cd320a-f173-4754-9926-65ab0ff47f48_3000x2000.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-7Jn!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cd320a-f173-4754-9926-65ab0ff47f48_3000x2000.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-7Jn!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cd320a-f173-4754-9926-65ab0ff47f48_3000x2000.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-7Jn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc9cd320a-f173-4754-9926-65ab0ff47f48_3000x2000.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Christine &amp; friends at a demo in NYC. Me not pictured because I&#8217;ve been in Taiwan the whole time and have never actually even seen our sauce on shelves yet!</figcaption></figure></div><p>In 2026, it is no longer enough to make a good product and get it onto the shelves. To make a real splash in our digital-first world, brands are now encouraged to stage small worlds around themselves: pop-ups, tastings, dinners, &#8220;activations&#8221; (lol!). Maybe it&#8217;s a backlash to all the digital trash we&#8217;re peddled every day. Maybe people are simply hungry to feel something real? </p><p>My team has been incredibly understanding about my lack of physical presence in the States. I&#8217;m a mom to a toddler and a newborn, and the whole reason I started this company was to create a relatively steady career path for myself outside of the ever-morphing and crumbling industry that is freelance journalism. </p><p>Taiwan with its affordability and low childcare expenses provides me the luxury of time. Which to me, is far more valuable than a six-figure pay check. I don&#8217;t need to be a slave to the rhythms of corporate America to live a comfortable life here. I can pursue projects that I genuinely enjoy, despite their subpar financial payoff. Most importantly, I have plenty of time to spend with my kids. </p><p>Unfortunately, there are parts of building a food brand from scratch that cannot be done through a screen and so I&#8217;m planning to be the States more next year for buyer meetings, trade shows, and the occasional pop-up. </p><p>But for now, this is the shape of my work: building something deeply rooted in Taiwan, where I live now, for an American market where I once lived, from a life suspended somewhere in between.</p><div><hr></div><p>Speaking of pop-ups, HEYDOH is throwing its first pop-up <strong>tomorrow</strong> in Brooklyn. To make the food, I&#8217;ve enlisted my friend <a href="https://www.instagram.com/jossywossy/">Jocelyn Ueng</a>, a Taiwanese American chef with a r&#233;sum&#233; that runs through The French Laundry, Satoyama Jujo, and most recently, Noma. She&#8217;s currently developing her own restaurant in the Hudson Valley, slated for 2027.</p><p>The menu is a tight ensemble of soy-simmered classics: kelp, jammy eggs, tofu, pork belly, and rice. Everything is braised with HEYDOH Classic Soy Sauce and finished with HEYDOH Silky Soy Sauce.</p><p>If you&#8217;re free, come on by. We&#8217;ll be having a raffle. Tickets are $16 online, $18 at the door. I won&#8217;t be there (obviously), but my charming co-founder Christine will. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://luma.com/c5cf4kvt&quot;,&quot;text&quot;:&quot;BUY TICKETS HERE&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://luma.com/c5cf4kvt"><span>BUY TICKETS HERE</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!lp8l!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9e417b0-a6a5-4aa5-8e9f-a15c4d608ee7_1200x1200.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!lp8l!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9e417b0-a6a5-4aa5-8e9f-a15c4d608ee7_1200x1200.png 424w, https://substackcdn.com/image/fetch/$s_!lp8l!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9e417b0-a6a5-4aa5-8e9f-a15c4d608ee7_1200x1200.png 848w, https://substackcdn.com/image/fetch/$s_!lp8l!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9e417b0-a6a5-4aa5-8e9f-a15c4d608ee7_1200x1200.png 1272w, https://substackcdn.com/image/fetch/$s_!lp8l!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9e417b0-a6a5-4aa5-8e9f-a15c4d608ee7_1200x1200.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!lp8l!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9e417b0-a6a5-4aa5-8e9f-a15c4d608ee7_1200x1200.png" width="1200" height="1200" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f9e417b0-a6a5-4aa5-8e9f-a15c4d608ee7_1200x1200.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1200,&quot;width&quot;:1200,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:null,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:null,&quot;type&quot;:null,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:&quot;center&quot;,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!lp8l!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9e417b0-a6a5-4aa5-8e9f-a15c4d608ee7_1200x1200.png 424w, https://substackcdn.com/image/fetch/$s_!lp8l!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9e417b0-a6a5-4aa5-8e9f-a15c4d608ee7_1200x1200.png 848w, https://substackcdn.com/image/fetch/$s_!lp8l!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9e417b0-a6a5-4aa5-8e9f-a15c4d608ee7_1200x1200.png 1272w, https://substackcdn.com/image/fetch/$s_!lp8l!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff9e417b0-a6a5-4aa5-8e9f-a15c4d608ee7_1200x1200.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://luma.com/c5cf4kvt&quot;,&quot;text&quot;:&quot;BUY TICKETS HERE&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://luma.com/c5cf4kvt"><span>BUY TICKETS HERE</span></a></p><p>And if you haven&#8217;t tried braising with HEYDOH Classic Soy Sauce yet, consider this your nudge. This is a recipe I developed for Christine to use on the demo circuit: something simple enough to prep ahead and serve to customers, but flavorful enough to show off the deep nuance of Classic. It also needed to be a dish she could hand someone on the spot&#8212;practical but persuasive after one bite.</p><p><strong>Soy Braised Eggs</strong></p><p><strong>INGREDIENTS</strong><br>4 to 6 eggs<br>1/3 cup HEYDOH Classic Soy Sauce<br>1 1/2 cups water<br>1 tablespoon Taiwanese rice wine or cooking sake<br>1 tablespoon granulated white sugar<br>2 cloves garlic, peeled and smashed<br>2 scallions, trimmed</p><p><strong>DIRECTIONS</strong></p><p><em>Prepare at least 8 hours ahead of time.<br><br></em>Fill a small pot with water and bring to a rolling boil over high heat. Gently add in the eggs and cook for 9 minutes. Remove from heat.</p><p>Rinse under running water and peel the eggs. Set aside.</p><p>In a small pot, add all the other ingredients and bring to a simmer over medium-high heat. Stir until the sugar completely melts.</p><p>Turn off the heat. Add in the peeled eggs.<br><br>Let them cool to room temperature, then transfer to a container and store overnight to marinate or at least 8 hours in the refrigerator.</p><p>Take the eggs out and cut in half or to your liking to serve.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Join Me On A Food Writing Retreat in Rural Japan]]></title><description><![CDATA[Some scholarship spots are now open.]]></description><link>https://www.dearclarissa.com/p/join-me-on-a-food-writing-retreat</link><guid isPermaLink="false">https://www.dearclarissa.com/p/join-me-on-a-food-writing-retreat</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Mon, 20 Apr 2026 13:44:37 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!NhXm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe19f7a04-9e61-45a2-aadd-fd7a49ca1cda_2304x1536.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!NhXm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe19f7a04-9e61-45a2-aadd-fd7a49ca1cda_2304x1536.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!NhXm!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe19f7a04-9e61-45a2-aadd-fd7a49ca1cda_2304x1536.jpeg 424w, https://substackcdn.com/image/fetch/$s_!NhXm!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe19f7a04-9e61-45a2-aadd-fd7a49ca1cda_2304x1536.jpeg 848w, https://substackcdn.com/image/fetch/$s_!NhXm!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe19f7a04-9e61-45a2-aadd-fd7a49ca1cda_2304x1536.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!NhXm!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe19f7a04-9e61-45a2-aadd-fd7a49ca1cda_2304x1536.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!NhXm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe19f7a04-9e61-45a2-aadd-fd7a49ca1cda_2304x1536.jpeg" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e19f7a04-9e61-45a2-aadd-fd7a49ca1cda_2304x1536.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1282665,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/194667845?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe19f7a04-9e61-45a2-aadd-fd7a49ca1cda_2304x1536.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!NhXm!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe19f7a04-9e61-45a2-aadd-fd7a49ca1cda_2304x1536.jpeg 424w, https://substackcdn.com/image/fetch/$s_!NhXm!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe19f7a04-9e61-45a2-aadd-fd7a49ca1cda_2304x1536.jpeg 848w, https://substackcdn.com/image/fetch/$s_!NhXm!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe19f7a04-9e61-45a2-aadd-fd7a49ca1cda_2304x1536.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!NhXm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe19f7a04-9e61-45a2-aadd-fd7a49ca1cda_2304x1536.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><a href="https://sotahigashino.myportfolio.com/work">Photo by Sota Higashino</a></figcaption></figure></div><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.mokkei-yamanaka.com/workshops/e4tv9inx9rohfu0ecbocmwt6a8es6l&quot;,&quot;text&quot;:&quot;More info + apply&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.mokkei-yamanaka.com/workshops/e4tv9inx9rohfu0ecbocmwt6a8es6l"><span>More info + apply</span></a></p><p>Last fall, the author and writer <a href="https://hannahkirshner.com/">Hannah Kirshner</a> and I teamed up to host our first ever food writing retreat in the countryside of Japan, where Hannah resides for most of the year and has written about extensively. </p><p>A cohort of eight joined us in Hannah&#8217;s dreamy, then recently renovated open-air kitchen, where we spent the better part of a week mulling over the anatomy of a recipe&#8212;and how it holds not just instructions, but cultural context.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Hannah and I like to keep a leisurely pace, with classes in the morning, daily tea time, and plenty of space in the afternoon to wander the town, soak in the onsen, and interact with the lively and generous cast of characters who reside in the quaint mountain town of Yamanaka.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!yJbL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60669d4b-4453-44b4-8553-cde4fd22aecf_1000x562.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!yJbL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60669d4b-4453-44b4-8553-cde4fd22aecf_1000x562.webp 424w, https://substackcdn.com/image/fetch/$s_!yJbL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60669d4b-4453-44b4-8553-cde4fd22aecf_1000x562.webp 848w, https://substackcdn.com/image/fetch/$s_!yJbL!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60669d4b-4453-44b4-8553-cde4fd22aecf_1000x562.webp 1272w, https://substackcdn.com/image/fetch/$s_!yJbL!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60669d4b-4453-44b4-8553-cde4fd22aecf_1000x562.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!yJbL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60669d4b-4453-44b4-8553-cde4fd22aecf_1000x562.webp" width="1000" height="562" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/60669d4b-4453-44b4-8553-cde4fd22aecf_1000x562.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:562,&quot;width&quot;:1000,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:116536,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/194667845?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60669d4b-4453-44b4-8553-cde4fd22aecf_1000x562.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!yJbL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60669d4b-4453-44b4-8553-cde4fd22aecf_1000x562.webp 424w, https://substackcdn.com/image/fetch/$s_!yJbL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60669d4b-4453-44b4-8553-cde4fd22aecf_1000x562.webp 848w, https://substackcdn.com/image/fetch/$s_!yJbL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60669d4b-4453-44b4-8553-cde4fd22aecf_1000x562.webp 1272w, https://substackcdn.com/image/fetch/$s_!yJbL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F60669d4b-4453-44b4-8553-cde4fd22aecf_1000x562.webp 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption"><a href="https://sotahigashino.myportfolio.com/work">Photo by Sota Higashino</a></figcaption></figure></div><p>I was pregnant then and had notably, just gotten over the crippling nausea of the first trimester the day before I arrived. Being in Yamanaka, with the crisp mountain air and the company of thoughtful, talented writers, was great medicine. I felt invigorated afterward; at times I forgot entirely that I was pregnant.</p><p>Though billed as a series of lectures and readings, the workshop became something closer to a community&#8212;a rare convergence of kind, like-minded people, with an easy synergy that left Hannah and me wondering how we got so lucky. Just as striking was how seamlessly the townspeople folded into our week: a vegetable sommelier teaching us to make persimmon leaf sushi, an innkeeper taking students out for drinks&#8212;no doubt the result of the deep friendships Hannah has cultivated over the years.</p><p>In short, we had such a spectacular time that we&#8217;re doing it all over again. </p><p>We&#8217;re hosting our second inaugural Yamanaka food writing retreat this October, with returning special guest, the novelist, Bryan Washington&#8212;whose <a href="https://www.instagram.com/p/DXQlmizkj1B/">most recent novel Palaver just won the LA Times Book Prize</a>. </p><p><strong>Details on the price, the curriculum, and how to apply are on<a href="https://www.mokkei-yamanaka.com/workshops/e4tv9inx9rohfu0ecbocmwt6a8es6l"> Hannah&#8217;s website.</a></strong></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!-YHv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96c61b19-4c5c-4e78-b5ae-eed8ea995f70_1536x2304.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!-YHv!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96c61b19-4c5c-4e78-b5ae-eed8ea995f70_1536x2304.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-YHv!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96c61b19-4c5c-4e78-b5ae-eed8ea995f70_1536x2304.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-YHv!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96c61b19-4c5c-4e78-b5ae-eed8ea995f70_1536x2304.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-YHv!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96c61b19-4c5c-4e78-b5ae-eed8ea995f70_1536x2304.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!-YHv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96c61b19-4c5c-4e78-b5ae-eed8ea995f70_1536x2304.jpeg" width="1456" height="2184" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/96c61b19-4c5c-4e78-b5ae-eed8ea995f70_1536x2304.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2184,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1516749,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/194667845?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96c61b19-4c5c-4e78-b5ae-eed8ea995f70_1536x2304.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!-YHv!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96c61b19-4c5c-4e78-b5ae-eed8ea995f70_1536x2304.jpeg 424w, https://substackcdn.com/image/fetch/$s_!-YHv!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96c61b19-4c5c-4e78-b5ae-eed8ea995f70_1536x2304.jpeg 848w, https://substackcdn.com/image/fetch/$s_!-YHv!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96c61b19-4c5c-4e78-b5ae-eed8ea995f70_1536x2304.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!-YHv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F96c61b19-4c5c-4e78-b5ae-eed8ea995f70_1536x2304.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo by Sota Higashino</figcaption></figure></div><p>I&#8217;m also pleased to announce that we&#8217;re opening up a couple of scholarship spots. A generous friend of mine from college is comping one full and two partial seats. If you need financial support, you can indicate that in the bottom section of the application.</p><p>Whether you&#8217;re deep into a cookbook proposal or simply in a creative lull, I encourage you to apply if it feels within reach. </p><p>Looking forward to reading your applications. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.mokkei-yamanaka.com/workshops/e4tv9inx9rohfu0ecbocmwt6a8es6l&quot;,&quot;text&quot;:&quot;More info + apply&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.mokkei-yamanaka.com/workshops/e4tv9inx9rohfu0ecbocmwt6a8es6l"><span>More info + apply</span></a></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[An ode to postpartum confinement cuisine ]]></title><description><![CDATA[now available for preorder + some personal news...]]></description><link>https://www.dearclarissa.com/p/an-ode-to-postpartum-confinement</link><guid isPermaLink="false">https://www.dearclarissa.com/p/an-ode-to-postpartum-confinement</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Thu, 02 Apr 2026 15:16:10 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!fwU2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d49da9-c823-44bc-98a3-62584873aeaa_6090x8241.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hi all. I&#8217;m writing in with a couple of really big life updates:</p><p>I <a href="https://wwnorton.com/books/9781324116875">wrote a cookbook about postpartum recover</a>y, rooted in the Chinese diasporic tradition of &#8220;sitting the month,&#8221; or zu&#242; yu&#232; z&#464; &#22352;&#26376;&#23376;. It&#8217;s an ancient initiation into motherhood by way of food, where new moms are fed a progression of warming dishes to heal and reset the body. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://wwnorton.com/books/9781324116875&quot;,&quot;text&quot;:&quot;Preorder my new cookbook!&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://wwnorton.com/books/9781324116875"><span>Preorder my new cookbook!</span></a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!fwU2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d49da9-c823-44bc-98a3-62584873aeaa_6090x8241.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!fwU2!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d49da9-c823-44bc-98a3-62584873aeaa_6090x8241.jpeg 424w, https://substackcdn.com/image/fetch/$s_!fwU2!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d49da9-c823-44bc-98a3-62584873aeaa_6090x8241.jpeg 848w, https://substackcdn.com/image/fetch/$s_!fwU2!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d49da9-c823-44bc-98a3-62584873aeaa_6090x8241.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!fwU2!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d49da9-c823-44bc-98a3-62584873aeaa_6090x8241.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!fwU2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d49da9-c823-44bc-98a3-62584873aeaa_6090x8241.jpeg" width="1456" height="1970" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/18d49da9-c823-44bc-98a3-62584873aeaa_6090x8241.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1970,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:17995977,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/192930542?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d49da9-c823-44bc-98a3-62584873aeaa_6090x8241.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!fwU2!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d49da9-c823-44bc-98a3-62584873aeaa_6090x8241.jpeg 424w, https://substackcdn.com/image/fetch/$s_!fwU2!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d49da9-c823-44bc-98a3-62584873aeaa_6090x8241.jpeg 848w, https://substackcdn.com/image/fetch/$s_!fwU2!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d49da9-c823-44bc-98a3-62584873aeaa_6090x8241.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!fwU2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18d49da9-c823-44bc-98a3-62584873aeaa_6090x8241.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>For context: In Chinese culture, it is believed that giving birth disturbs the equilibrium of the body, and that a person&#8217;s qi, or life force, is depleted in the process. New mothers are expected to stay indoors and rest for a full month to conserve energy and allow the body to fully heal. More importantly, we aren&#8217;t expected to cope alone. We are cared for and fed recovery dishes so specific that there&#8217;s an entire industry behind them, from ready-to-eat meals, to dedicated hotels, to nannies who specialize in what is known as confinement cuisine.</p><p>I got the idea for the book when my son was born. I had checked into a specialized postpartum confinement hotel here in Taipei (<a href="https://www.newyorker.com/culture/the-weekend-essay/life-in-a-luxury-hotel-for-new-moms-and-babies">read about my experience there in The New Yorker</a>) and realized there were little to no resources about confinement cuisine in the English language. </p><p>So I took meticulous notes on all the dishes I was served at the hotel, enlisted the help of a second-generation herbalist here in Taiwan (who gave birth to her first kid shortly after I had mine), and spent the next two years furiously developing recipes and interviewing postpartum care providers in Taiwan and the States. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://nowservingla.com/products/preorder-9-15-26-signed-bookplate-edition-sitting-the-month-postpartum-recipes-for-rest-recovery-clarissa-wei&quot;,&quot;text&quot;:&quot;Signed copies from Now Serving LA&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://nowservingla.com/products/preorder-9-15-26-signed-bookplate-edition-sitting-the-month-postpartum-recipes-for-rest-recovery-clarissa-wei"><span>Signed copies from Now Serving LA</span></a></p><p>What I learned: There are specific stages of recovery to follow. Postpartum recovery isn&#8217;t just limited to the first month; it can take up to two years. Herbs should be layered in thoughtfully, not aggressively. </p><p>The timing couldn&#8217;t be better because&#8230;well, I just gave birth to my second child&#8230;a week ago. </p><p>Yep.  </p><p>But this time, instead of splurging on a postpartum hotel for a full month, I&#8217;ve been at home following the recipes and guidance from my own cookbook, and the difference in my mental health has been significant. A big part of it is because this isn&#8217;t my first time with a newborn. But I feel much more confident and nourished because I finally know what I&#8217;m eating, why I&#8217;m eating it, and what each dish is meant to do for my body. At the confinement hotel, by contrast, I was simply handed trays of food with little to no context.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gWLx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c3b4001-39c2-4348-99b6-9b4af18e7e24_2316x3088.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gWLx!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c3b4001-39c2-4348-99b6-9b4af18e7e24_2316x3088.heic 424w, https://substackcdn.com/image/fetch/$s_!gWLx!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c3b4001-39c2-4348-99b6-9b4af18e7e24_2316x3088.heic 848w, https://substackcdn.com/image/fetch/$s_!gWLx!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c3b4001-39c2-4348-99b6-9b4af18e7e24_2316x3088.heic 1272w, https://substackcdn.com/image/fetch/$s_!gWLx!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c3b4001-39c2-4348-99b6-9b4af18e7e24_2316x3088.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!gWLx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c3b4001-39c2-4348-99b6-9b4af18e7e24_2316x3088.heic" width="1456" height="1941" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/6c3b4001-39c2-4348-99b6-9b4af18e7e24_2316x3088.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1941,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:851329,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/192930542?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c3b4001-39c2-4348-99b6-9b4af18e7e24_2316x3088.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!gWLx!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c3b4001-39c2-4348-99b6-9b4af18e7e24_2316x3088.heic 424w, https://substackcdn.com/image/fetch/$s_!gWLx!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c3b4001-39c2-4348-99b6-9b4af18e7e24_2316x3088.heic 848w, https://substackcdn.com/image/fetch/$s_!gWLx!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c3b4001-39c2-4348-99b6-9b4af18e7e24_2316x3088.heic 1272w, https://substackcdn.com/image/fetch/$s_!gWLx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c3b4001-39c2-4348-99b6-9b4af18e7e24_2316x3088.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I&#8217;ve been documenting and filming my postpartum recovery process at home and will be posting updates on <a href="https://www.instagram.com/dearclarissa/">my Instagram</a> over the next five months leading to publication. I hope you&#8217;ll follow along. </p><p><strong><a href="https://wwnorton.com/books/9781324116875">Preorders </a>for the book are now open.</strong> The book will be available across the United States on September 15, 2026 and yes&#8212;I&#8217;ll be doing a book tour this time around. </p><p>If you know a new mom, or are entering early motherhood yourself, I hope you&#8217;ll consider ordering. To encourage preorders, <a href="https://clarissawei.com/sittingthemonth">I&#8217;m putting together a digital bundle of exclusive discounts and perks for new moms and anyone interested in traditional Chinese herbalism.</a> Just upload your order receipt on my website and I&#8217;ll email you the link. </p><p>My hope is that this cookbook becomes a universal go-to resource for postpartum recovery&#8212;one that brings intention and care into a stage of life that&#8217;s too often overlooked. </p><p>I poured my heart into this book, and I&#8217;m excited to finally share it with you.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://clarissawei.com/sittingthemonth&quot;,&quot;text&quot;:&quot;Preorder Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://clarissawei.com/sittingthemonth"><span>Preorder Here</span></a></p><div class="captioned-image-container"><figure><a 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srcset="https://substackcdn.com/image/fetch/$s_!nIFo!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ace53f1-f7f4-42de-8280-0df1b831d953_1284x1702.jpeg 424w, https://substackcdn.com/image/fetch/$s_!nIFo!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ace53f1-f7f4-42de-8280-0df1b831d953_1284x1702.jpeg 848w, https://substackcdn.com/image/fetch/$s_!nIFo!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ace53f1-f7f4-42de-8280-0df1b831d953_1284x1702.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!nIFo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6ace53f1-f7f4-42de-8280-0df1b831d953_1284x1702.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[Designing a soy sauce brand ]]></title><description><![CDATA[...lost a couple thousand bucks but learned a valuable lesson]]></description><link>https://www.dearclarissa.com/p/designing-a-soy-sauce-brand</link><guid isPermaLink="false">https://www.dearclarissa.com/p/designing-a-soy-sauce-brand</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Sat, 28 Feb 2026 09:35:15 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Pr7C!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47b2c9c3-1707-4580-ad71-c8aad63e153c_1208x1096.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Pr7C!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47b2c9c3-1707-4580-ad71-c8aad63e153c_1208x1096.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Pr7C!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47b2c9c3-1707-4580-ad71-c8aad63e153c_1208x1096.png 424w, https://substackcdn.com/image/fetch/$s_!Pr7C!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47b2c9c3-1707-4580-ad71-c8aad63e153c_1208x1096.png 848w, https://substackcdn.com/image/fetch/$s_!Pr7C!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47b2c9c3-1707-4580-ad71-c8aad63e153c_1208x1096.png 1272w, https://substackcdn.com/image/fetch/$s_!Pr7C!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47b2c9c3-1707-4580-ad71-c8aad63e153c_1208x1096.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Pr7C!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47b2c9c3-1707-4580-ad71-c8aad63e153c_1208x1096.png" width="386" height="350.2119205298013" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/47b2c9c3-1707-4580-ad71-c8aad63e153c_1208x1096.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1096,&quot;width&quot;:1208,&quot;resizeWidth&quot;:386,&quot;bytes&quot;:300851,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/187084057?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47b2c9c3-1707-4580-ad71-c8aad63e153c_1208x1096.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Pr7C!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47b2c9c3-1707-4580-ad71-c8aad63e153c_1208x1096.png 424w, https://substackcdn.com/image/fetch/$s_!Pr7C!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47b2c9c3-1707-4580-ad71-c8aad63e153c_1208x1096.png 848w, https://substackcdn.com/image/fetch/$s_!Pr7C!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47b2c9c3-1707-4580-ad71-c8aad63e153c_1208x1096.png 1272w, https://substackcdn.com/image/fetch/$s_!Pr7C!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F47b2c9c3-1707-4580-ad71-c8aad63e153c_1208x1096.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><em>This is part of my ongoing series documenting how I&#8217;m building <a href="http://www.heydoh.co">HEYDOH</a>, the single-origin soy sauce company that I co-founded in the fall of 2025. <br>Previous posts: How we built a soy sauce company <a href="https://www.dearclarissa.com/p/why-i-started-a-soy-sauce-company">(Part 1)</a> and <a href="https://www.dearclarissa.com/p/how-we-built-a-soy-sauce-company">(Part 2) </a></em></p><div><hr></div><p>I knew going into <a href="http://www.heydoh.co">HEYDOH</a> that the most important task would be the branding, and as a writer by trade, I had a jumble of copy I wanted to play with, but no aesthetic direction. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><blockquote><p><em>So good you can sip (which we&#8217;ve now officially trademarked, by the way). For everything and anything.  For dipping, drizzling, and finishing. Less sodium* (*compared to the big guys). Twice fermented. Single-origin black soybeans.</em> </p></blockquote><p>Though we had yet to formally name the brand (it was initially called Blackjade), the vision for HEYDOH was clear: a clean-label soy sauce with universal appeal, one that simplified all the various use cases for soy sauce, contained less sodium, and tasted better than anything else on the shelf.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!auG_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60eb9f3-dec6-46ac-aa43-89e1ddbf488d_3024x4032.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!auG_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60eb9f3-dec6-46ac-aa43-89e1ddbf488d_3024x4032.heic 424w, https://substackcdn.com/image/fetch/$s_!auG_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60eb9f3-dec6-46ac-aa43-89e1ddbf488d_3024x4032.heic 848w, https://substackcdn.com/image/fetch/$s_!auG_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60eb9f3-dec6-46ac-aa43-89e1ddbf488d_3024x4032.heic 1272w, https://substackcdn.com/image/fetch/$s_!auG_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60eb9f3-dec6-46ac-aa43-89e1ddbf488d_3024x4032.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!auG_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60eb9f3-dec6-46ac-aa43-89e1ddbf488d_3024x4032.heic" width="192" height="255.95604395604394" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b60eb9f3-dec6-46ac-aa43-89e1ddbf488d_3024x4032.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1941,&quot;width&quot;:1456,&quot;resizeWidth&quot;:192,&quot;bytes&quot;:1757037,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/187084057?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60eb9f3-dec6-46ac-aa43-89e1ddbf488d_3024x4032.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!auG_!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60eb9f3-dec6-46ac-aa43-89e1ddbf488d_3024x4032.heic 424w, https://substackcdn.com/image/fetch/$s_!auG_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60eb9f3-dec6-46ac-aa43-89e1ddbf488d_3024x4032.heic 848w, https://substackcdn.com/image/fetch/$s_!auG_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60eb9f3-dec6-46ac-aa43-89e1ddbf488d_3024x4032.heic 1272w, https://substackcdn.com/image/fetch/$s_!auG_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb60eb9f3-dec6-46ac-aa43-89e1ddbf488d_3024x4032.heic 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I just needed to find someone to translate what I had written down into a label design. </p><p>So I started my search by flipping through a book of contemporary Taiwanese indie designers that I&#8217;d picked up at a neighborhood bookstore.</p><p>Though HEYDOH has always and will always be primarily for the American market, I initially sought out a Taiwanese team because of budget constraints, because I&#8217;m based in Taipei, and because I had had an incredible experience working with a Taiwanese photography team on my cookbooks. My cookbook photographers were adept at translating what I put in words into picture form. The partnership was both serendipitous and intuitive, and I thought I could easily replicate that dynamic with a local  packaging designer.</p><p>Suffice to say, I was wrong. </p><p>Not because the designer we ended up hiring lacked talent. Far from it. But because we were operating from entirely different design languages. Taiwanese and American packaging styles are vastly different from one another. America veers towards bold typefaces, clear information hierarchy, punchy taglines. Taiwanese design is often more abstract, teetering on the edge of poetic.</p><p>But the biggest gap wasn&#8217;t aesthetic so much as procedural and cultural. There were mismatched expectations around iteration, communication, brand narrative, market positioning. It all lived in different cultural frameworks. I wasn&#8217;t able to vocalize what I wanted, and our designer was not familiar enough with the American market to ask the right questions to help me understand what I was looking for. </p><p>At one point, I was convinced I wanted an angsty black and highlighter yellow aesthetic.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!VW1L!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4a14e1f-cc57-4702-a138-7a72a3c35937_1183x3204.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!VW1L!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4a14e1f-cc57-4702-a138-7a72a3c35937_1183x3204.jpeg 424w, https://substackcdn.com/image/fetch/$s_!VW1L!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4a14e1f-cc57-4702-a138-7a72a3c35937_1183x3204.jpeg 848w, https://substackcdn.com/image/fetch/$s_!VW1L!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4a14e1f-cc57-4702-a138-7a72a3c35937_1183x3204.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!VW1L!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4a14e1f-cc57-4702-a138-7a72a3c35937_1183x3204.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!VW1L!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4a14e1f-cc57-4702-a138-7a72a3c35937_1183x3204.jpeg" width="182" height="492.9230769230769" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b4a14e1f-cc57-4702-a138-7a72a3c35937_1183x3204.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:3204,&quot;width&quot;:1183,&quot;resizeWidth&quot;:182,&quot;bytes&quot;:892639,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/187084057?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F604c4a4d-2c02-46d5-90a9-416787c4dd78_3024x4032.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!VW1L!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4a14e1f-cc57-4702-a138-7a72a3c35937_1183x3204.jpeg 424w, https://substackcdn.com/image/fetch/$s_!VW1L!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4a14e1f-cc57-4702-a138-7a72a3c35937_1183x3204.jpeg 848w, https://substackcdn.com/image/fetch/$s_!VW1L!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4a14e1f-cc57-4702-a138-7a72a3c35937_1183x3204.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!VW1L!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4a14e1f-cc57-4702-a138-7a72a3c35937_1183x3204.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Tech bro meets idk.</figcaption></figure></div><p>My co-founder Christine had to stage an intervention. </p><p>Many months and a couple thousand dollars later in wasted design and printing costs, we decided to bite the bullet and hire an American branding studio. </p><p>A solo Taiwanese designer might cost a few thousand dollars. A boutique American agency? Easily ten to 15 times that.</p><p>It was a painful decision and investment, but after months of unsuccessfully trying to translate our brand vision to a physical design, we found that we still (much to our own chagrin) had no idea what we wanted. </p><p>We believed that working with a specialized consumer packaged goods (CPG) design agency &#8212; especially one with experience bringing products to shelves in the States &#8212; would solve all our problems. </p><p>And thank goodness it did. </p><p>After a round of interviews with a handful of decorated agencies, we ranked our favorites by price point and how well we vibed with the account manager. We wanted a team that could push back on our bad ideas, ask us the right questions, challenge us, and ultimately lead us in a good direction. It was also important that they cared about soy sauce. </p><p>The winner: <a href="https://www.hereforstudio.com/">Herefor Studio</a>, a wonderful team of three who were genuinely enthused about our products, and who approached our mental and communication roadblocks with a fine scalpel.</p><p>First, we were given a long survey, which helped massage out our thoughts and vision for the brand. They also ingested all the copy I had jotted down over the months and a Pinterest board of misc packaging that I liked. </p><p>Next, a round of what they called &#8220;visual territories,&#8221; in where they pitched us a collection of vibes: a series of mood boards that reflected how they interpreted the answers in our survey. This was the main step, perhaps, that was missed in Taiwan. A critical communication exercise to make sure we were all on the same page and that no wires were crossed. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FRxy!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0629a1e-9e88-4863-990c-3d88dfaa98fc_2402x1296.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FRxy!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0629a1e-9e88-4863-990c-3d88dfaa98fc_2402x1296.png 424w, https://substackcdn.com/image/fetch/$s_!FRxy!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0629a1e-9e88-4863-990c-3d88dfaa98fc_2402x1296.png 848w, https://substackcdn.com/image/fetch/$s_!FRxy!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0629a1e-9e88-4863-990c-3d88dfaa98fc_2402x1296.png 1272w, https://substackcdn.com/image/fetch/$s_!FRxy!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0629a1e-9e88-4863-990c-3d88dfaa98fc_2402x1296.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FRxy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0629a1e-9e88-4863-990c-3d88dfaa98fc_2402x1296.png" width="1456" height="786" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f0629a1e-9e88-4863-990c-3d88dfaa98fc_2402x1296.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:786,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:4202936,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/187084057?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0629a1e-9e88-4863-990c-3d88dfaa98fc_2402x1296.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!FRxy!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0629a1e-9e88-4863-990c-3d88dfaa98fc_2402x1296.png 424w, https://substackcdn.com/image/fetch/$s_!FRxy!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0629a1e-9e88-4863-990c-3d88dfaa98fc_2402x1296.png 848w, https://substackcdn.com/image/fetch/$s_!FRxy!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0629a1e-9e88-4863-990c-3d88dfaa98fc_2402x1296.png 1272w, https://substackcdn.com/image/fetch/$s_!FRxy!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0629a1e-9e88-4863-990c-3d88dfaa98fc_2402x1296.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">One of the visual territories that Herefor pitched us that we really liked.</figcaption></figure></div><p>After we had narrowed down our visual territories, we went straight into multiple rounds of designs. It was a couple of months of back and forth, sharpening and clarifying how we wanted HEYDOH to look.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!r2Gg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfe9cca7-6d28-4e15-ac2c-c915a65b91d5_1866x2860.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!r2Gg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfe9cca7-6d28-4e15-ac2c-c915a65b91d5_1866x2860.jpeg 424w, https://substackcdn.com/image/fetch/$s_!r2Gg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfe9cca7-6d28-4e15-ac2c-c915a65b91d5_1866x2860.jpeg 848w, https://substackcdn.com/image/fetch/$s_!r2Gg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfe9cca7-6d28-4e15-ac2c-c915a65b91d5_1866x2860.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!r2Gg!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfe9cca7-6d28-4e15-ac2c-c915a65b91d5_1866x2860.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!r2Gg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfe9cca7-6d28-4e15-ac2c-c915a65b91d5_1866x2860.jpeg" width="298" height="456.7416934619507" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/bfe9cca7-6d28-4e15-ac2c-c915a65b91d5_1866x2860.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:2860,&quot;width&quot;:1866,&quot;resizeWidth&quot;:298,&quot;bytes&quot;:1330179,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/187084057?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F733f451e-acd1-493d-a12d-2a3beb869b84_3024x4032.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!r2Gg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfe9cca7-6d28-4e15-ac2c-c915a65b91d5_1866x2860.jpeg 424w, https://substackcdn.com/image/fetch/$s_!r2Gg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfe9cca7-6d28-4e15-ac2c-c915a65b91d5_1866x2860.jpeg 848w, https://substackcdn.com/image/fetch/$s_!r2Gg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfe9cca7-6d28-4e15-ac2c-c915a65b91d5_1866x2860.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!r2Gg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbfe9cca7-6d28-4e15-ac2c-c915a65b91d5_1866x2860.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Taiwanese design (left) vs. Herefor design draft (right)</figcaption></figure></div><p>Slowly but surely, we started to hone in on the elements: </p><ol><li><p>A hand: the hey in HEYDOH. The hand would wear an accessory that reflected its soy sauce variant. A classic watch for <a href="https://heydoh.co/products/classic-soy-sauce">Classic Soy Sauce.</a> A silk scarf for <a href="https://heydoh.co/products/silky-soy-sauce">Silky</a>. </p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!EtQa!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0a9d82e-8ad0-4257-8a20-46470afa98c4_482x380.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!EtQa!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0a9d82e-8ad0-4257-8a20-46470afa98c4_482x380.png 424w, https://substackcdn.com/image/fetch/$s_!EtQa!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0a9d82e-8ad0-4257-8a20-46470afa98c4_482x380.png 848w, https://substackcdn.com/image/fetch/$s_!EtQa!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0a9d82e-8ad0-4257-8a20-46470afa98c4_482x380.png 1272w, https://substackcdn.com/image/fetch/$s_!EtQa!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0a9d82e-8ad0-4257-8a20-46470afa98c4_482x380.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!EtQa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0a9d82e-8ad0-4257-8a20-46470afa98c4_482x380.png" width="240" height="189.21161825726142" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/b0a9d82e-8ad0-4257-8a20-46470afa98c4_482x380.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:380,&quot;width&quot;:482,&quot;resizeWidth&quot;:240,&quot;bytes&quot;:56792,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/187084057?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0a9d82e-8ad0-4257-8a20-46470afa98c4_482x380.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:&quot;center&quot;,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!EtQa!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0a9d82e-8ad0-4257-8a20-46470afa98c4_482x380.png 424w, https://substackcdn.com/image/fetch/$s_!EtQa!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0a9d82e-8ad0-4257-8a20-46470afa98c4_482x380.png 848w, https://substackcdn.com/image/fetch/$s_!EtQa!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0a9d82e-8ad0-4257-8a20-46470afa98c4_482x380.png 1272w, https://substackcdn.com/image/fetch/$s_!EtQa!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb0a9d82e-8ad0-4257-8a20-46470afa98c4_482x380.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a><figcaption class="image-caption">A watch for Classic Soy Sauce</figcaption></figure></div></li><li><p>A transportive scene that subtly evokes Taiwan and the countryside where our soybeans are grown.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_k3j!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88221c10-571e-4aae-b2a6-a00ae408eff8_476x334.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_k3j!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88221c10-571e-4aae-b2a6-a00ae408eff8_476x334.png 424w, https://substackcdn.com/image/fetch/$s_!_k3j!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88221c10-571e-4aae-b2a6-a00ae408eff8_476x334.png 848w, https://substackcdn.com/image/fetch/$s_!_k3j!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88221c10-571e-4aae-b2a6-a00ae408eff8_476x334.png 1272w, https://substackcdn.com/image/fetch/$s_!_k3j!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88221c10-571e-4aae-b2a6-a00ae408eff8_476x334.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!_k3j!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88221c10-571e-4aae-b2a6-a00ae408eff8_476x334.png" width="276" height="193.6638655462185" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/88221c10-571e-4aae-b2a6-a00ae408eff8_476x334.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:334,&quot;width&quot;:476,&quot;resizeWidth&quot;:276,&quot;bytes&quot;:346990,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/187084057?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88221c10-571e-4aae-b2a6-a00ae408eff8_476x334.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!_k3j!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88221c10-571e-4aae-b2a6-a00ae408eff8_476x334.png 424w, https://substackcdn.com/image/fetch/$s_!_k3j!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88221c10-571e-4aae-b2a6-a00ae408eff8_476x334.png 848w, https://substackcdn.com/image/fetch/$s_!_k3j!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88221c10-571e-4aae-b2a6-a00ae408eff8_476x334.png 1272w, https://substackcdn.com/image/fetch/$s_!_k3j!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F88221c10-571e-4aae-b2a6-a00ae408eff8_476x334.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a><figcaption class="image-caption">One of the inspirations that was sent over</figcaption></figure></div></li><li><p>This drop element, that repeats throughout. A nod to the single-origin nature of our sauce.</p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!zx_q!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f1f4fe-eecd-4edc-b890-62406e84666b_292x352.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!zx_q!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f1f4fe-eecd-4edc-b890-62406e84666b_292x352.png 424w, https://substackcdn.com/image/fetch/$s_!zx_q!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f1f4fe-eecd-4edc-b890-62406e84666b_292x352.png 848w, https://substackcdn.com/image/fetch/$s_!zx_q!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f1f4fe-eecd-4edc-b890-62406e84666b_292x352.png 1272w, https://substackcdn.com/image/fetch/$s_!zx_q!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f1f4fe-eecd-4edc-b890-62406e84666b_292x352.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!zx_q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f1f4fe-eecd-4edc-b890-62406e84666b_292x352.png" width="142" height="171.17808219178082" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/30f1f4fe-eecd-4edc-b890-62406e84666b_292x352.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:352,&quot;width&quot;:292,&quot;resizeWidth&quot;:142,&quot;bytes&quot;:36668,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/187084057?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f1f4fe-eecd-4edc-b890-62406e84666b_292x352.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!zx_q!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f1f4fe-eecd-4edc-b890-62406e84666b_292x352.png 424w, https://substackcdn.com/image/fetch/$s_!zx_q!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f1f4fe-eecd-4edc-b890-62406e84666b_292x352.png 848w, https://substackcdn.com/image/fetch/$s_!zx_q!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f1f4fe-eecd-4edc-b890-62406e84666b_292x352.png 1272w, https://substackcdn.com/image/fetch/$s_!zx_q!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F30f1f4fe-eecd-4edc-b890-62406e84666b_292x352.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a><figcaption class="image-caption">A drop of soy sauce but also a reference to single-origin. </figcaption></figure></div></li><li><p>A color scheme that feels calm and inviting, but intentionally avoids red. To me, red feels like the visual shorthand for Asian culture, almost in the same way red, white, and blue telegraphs &#8220;all-American.&#8221; Familiar, but clich&#233;d. </p></li></ol><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!dyF9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53008e56-912d-401d-a55d-d8bed11b276f_1192x250.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!dyF9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53008e56-912d-401d-a55d-d8bed11b276f_1192x250.png 424w, https://substackcdn.com/image/fetch/$s_!dyF9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53008e56-912d-401d-a55d-d8bed11b276f_1192x250.png 848w, https://substackcdn.com/image/fetch/$s_!dyF9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53008e56-912d-401d-a55d-d8bed11b276f_1192x250.png 1272w, https://substackcdn.com/image/fetch/$s_!dyF9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53008e56-912d-401d-a55d-d8bed11b276f_1192x250.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!dyF9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53008e56-912d-401d-a55d-d8bed11b276f_1192x250.png" width="368" height="77.18120805369128" 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srcset="https://substackcdn.com/image/fetch/$s_!dyF9!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53008e56-912d-401d-a55d-d8bed11b276f_1192x250.png 424w, https://substackcdn.com/image/fetch/$s_!dyF9!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53008e56-912d-401d-a55d-d8bed11b276f_1192x250.png 848w, https://substackcdn.com/image/fetch/$s_!dyF9!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53008e56-912d-401d-a55d-d8bed11b276f_1192x250.png 1272w, https://substackcdn.com/image/fetch/$s_!dyF9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F53008e56-912d-401d-a55d-d8bed11b276f_1192x250.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!uudR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11c91d82-c05e-4dc4-9871-01b46f36a693_1146x248.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!uudR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11c91d82-c05e-4dc4-9871-01b46f36a693_1146x248.png 424w, https://substackcdn.com/image/fetch/$s_!uudR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11c91d82-c05e-4dc4-9871-01b46f36a693_1146x248.png 848w, https://substackcdn.com/image/fetch/$s_!uudR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11c91d82-c05e-4dc4-9871-01b46f36a693_1146x248.png 1272w, https://substackcdn.com/image/fetch/$s_!uudR!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11c91d82-c05e-4dc4-9871-01b46f36a693_1146x248.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!uudR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11c91d82-c05e-4dc4-9871-01b46f36a693_1146x248.png" width="340" height="73.57766143106457" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/11c91d82-c05e-4dc4-9871-01b46f36a693_1146x248.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:248,&quot;width&quot;:1146,&quot;resizeWidth&quot;:340,&quot;bytes&quot;:34846,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/187084057?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11c91d82-c05e-4dc4-9871-01b46f36a693_1146x248.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!uudR!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11c91d82-c05e-4dc4-9871-01b46f36a693_1146x248.png 424w, https://substackcdn.com/image/fetch/$s_!uudR!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11c91d82-c05e-4dc4-9871-01b46f36a693_1146x248.png 848w, https://substackcdn.com/image/fetch/$s_!uudR!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11c91d82-c05e-4dc4-9871-01b46f36a693_1146x248.png 1272w, https://substackcdn.com/image/fetch/$s_!uudR!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F11c91d82-c05e-4dc4-9871-01b46f36a693_1146x248.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><ol start="5"><li><p>Personality and hidden gems on the back of the pack, featuring calligraphy from Christine&#8217;s mother-in-law. Cute speech bubbles and more hands throughout. </p></li></ol><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!O1Na!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F521fc7ee-288c-4054-b754-36761cf237fc_920x708.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!O1Na!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F521fc7ee-288c-4054-b754-36761cf237fc_920x708.png 424w, https://substackcdn.com/image/fetch/$s_!O1Na!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F521fc7ee-288c-4054-b754-36761cf237fc_920x708.png 848w, https://substackcdn.com/image/fetch/$s_!O1Na!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F521fc7ee-288c-4054-b754-36761cf237fc_920x708.png 1272w, https://substackcdn.com/image/fetch/$s_!O1Na!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F521fc7ee-288c-4054-b754-36761cf237fc_920x708.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!O1Na!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F521fc7ee-288c-4054-b754-36761cf237fc_920x708.png" width="252" height="193.9304347826087" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/521fc7ee-288c-4054-b754-36761cf237fc_920x708.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:708,&quot;width&quot;:920,&quot;resizeWidth&quot;:252,&quot;bytes&quot;:137607,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/187084057?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F521fc7ee-288c-4054-b754-36761cf237fc_920x708.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!O1Na!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F521fc7ee-288c-4054-b754-36761cf237fc_920x708.png 424w, https://substackcdn.com/image/fetch/$s_!O1Na!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F521fc7ee-288c-4054-b754-36761cf237fc_920x708.png 848w, https://substackcdn.com/image/fetch/$s_!O1Na!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F521fc7ee-288c-4054-b754-36761cf237fc_920x708.png 1272w, https://substackcdn.com/image/fetch/$s_!O1Na!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F521fc7ee-288c-4054-b754-36761cf237fc_920x708.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!MOtI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54acd4b2-eabb-4d7d-bc7a-1a598824662d_464x308.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!MOtI!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54acd4b2-eabb-4d7d-bc7a-1a598824662d_464x308.png 424w, https://substackcdn.com/image/fetch/$s_!MOtI!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54acd4b2-eabb-4d7d-bc7a-1a598824662d_464x308.png 848w, https://substackcdn.com/image/fetch/$s_!MOtI!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54acd4b2-eabb-4d7d-bc7a-1a598824662d_464x308.png 1272w, https://substackcdn.com/image/fetch/$s_!MOtI!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54acd4b2-eabb-4d7d-bc7a-1a598824662d_464x308.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!MOtI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54acd4b2-eabb-4d7d-bc7a-1a598824662d_464x308.png" width="254" height="168.60344827586206" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/54acd4b2-eabb-4d7d-bc7a-1a598824662d_464x308.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:308,&quot;width&quot;:464,&quot;resizeWidth&quot;:254,&quot;bytes&quot;:52861,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/187084057?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54acd4b2-eabb-4d7d-bc7a-1a598824662d_464x308.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!MOtI!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54acd4b2-eabb-4d7d-bc7a-1a598824662d_464x308.png 424w, https://substackcdn.com/image/fetch/$s_!MOtI!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54acd4b2-eabb-4d7d-bc7a-1a598824662d_464x308.png 848w, https://substackcdn.com/image/fetch/$s_!MOtI!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54acd4b2-eabb-4d7d-bc7a-1a598824662d_464x308.png 1272w, https://substackcdn.com/image/fetch/$s_!MOtI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54acd4b2-eabb-4d7d-bc7a-1a598824662d_464x308.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>Eventually we landed on our current labels, which we adore and are incredibly happy with. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Mutg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd4de3a7c-a7cc-4e28-a55a-abd810229888_2400x1485.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Mutg!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd4de3a7c-a7cc-4e28-a55a-abd810229888_2400x1485.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Mutg!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd4de3a7c-a7cc-4e28-a55a-abd810229888_2400x1485.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Mutg!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd4de3a7c-a7cc-4e28-a55a-abd810229888_2400x1485.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Mutg!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd4de3a7c-a7cc-4e28-a55a-abd810229888_2400x1485.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Mutg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd4de3a7c-a7cc-4e28-a55a-abd810229888_2400x1485.jpeg" width="2400" height="1485" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d4de3a7c-a7cc-4e28-a55a-abd810229888_2400x1485.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1485,&quot;width&quot;:2400,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:365850,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/187084057?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1e0252fb-0f70-484f-871a-d8407ae0e247_2400x2400.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Mutg!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd4de3a7c-a7cc-4e28-a55a-abd810229888_2400x1485.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Mutg!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd4de3a7c-a7cc-4e28-a55a-abd810229888_2400x1485.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Mutg!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd4de3a7c-a7cc-4e28-a55a-abd810229888_2400x1485.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Mutg!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd4de3a7c-a7cc-4e28-a55a-abd810229888_2400x1485.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>In retrospect, although we lost money and time with our first designer, I&#8217;m grateful we did. It taught us a valuable lesson about knowing our limits. That sometimes (not always), it&#8217;s better to just call in the professionals. </p><p>Aside from designing our labels and branding system from the ground up, Herefor helped us digest and translate what we wanted HEYDOH to become. They gave structure to our instincts, pressure-tested our assumptions, and built a visual language that could scale. It was an investment that was well worth it. </p><p>We&#8217;re currently in our fifth month of business (though technically third since we were sold out for two of those months), and have <a href="https://heydoh.co/pages/store-locator">acquired 95 stockists and counting</a>. We&#8217;re moving through inventory fast and already have another production run queued up. Our social media following is slowly but steadily growing. </p><p>There&#8217;s a long way to go before we can pay ourselves and consider this a self-sustaining business. </p><p>But at least we look fabulous. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[How we built a soy sauce company ]]></title><description><![CDATA[Part 2]]></description><link>https://www.dearclarissa.com/p/how-we-built-a-soy-sauce-company</link><guid isPermaLink="false">https://www.dearclarissa.com/p/how-we-built-a-soy-sauce-company</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Fri, 14 Nov 2025 13:15:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!aD_W!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4de3f0-09d6-4435-954b-8bbc25ed761a_4032x3024.heic" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>This is the second installment in my series documenting my very, very nascent journey of starting a CPG (consumer packaged goods) business. You can read <a href="https://www.dearclarissa.com/p/why-i-started-a-soy-sauce-company">Part 1 here. </a></em></p><div><hr></div><p>Transitioning from writing to business was a deep learning curve, but also surprisingly more intuitive than I thought it would be. Freelance writers are already small enterprises in motion, constantly pitching, negotiating, and packaging our ideas for the world. Friends in CPG warned me about the notoriously thin margins in selling food. But then I showed them the numbers behind freelance journalism and cookbook publishing, and they immediately gave me their blessing. My financial expectations were already modest. &#8220;You&#8217;ll be fine,&#8221; they said.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://heydoh.co/&quot;,&quot;text&quot;:&quot;Buy Our Soy Sauce Here&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://heydoh.co/"><span>Buy Our Soy Sauce Here</span></a></p><p>Last week in <a href="https://www.dearclarissa.com/p/why-i-started-a-soy-sauce-company">Part 1</a>, I talked about why I wanted to sell soy sauce. In today&#8217;s post, I&#8217;ll break down how I got started:</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!aD_W!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4de3f0-09d6-4435-954b-8bbc25ed761a_4032x3024.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!aD_W!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4de3f0-09d6-4435-954b-8bbc25ed761a_4032x3024.heic 424w, https://substackcdn.com/image/fetch/$s_!aD_W!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4de3f0-09d6-4435-954b-8bbc25ed761a_4032x3024.heic 848w, https://substackcdn.com/image/fetch/$s_!aD_W!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4de3f0-09d6-4435-954b-8bbc25ed761a_4032x3024.heic 1272w, https://substackcdn.com/image/fetch/$s_!aD_W!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4de3f0-09d6-4435-954b-8bbc25ed761a_4032x3024.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!aD_W!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4de3f0-09d6-4435-954b-8bbc25ed761a_4032x3024.heic" width="1456" height="1092" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3f4de3f0-09d6-4435-954b-8bbc25ed761a_4032x3024.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1092,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2278167,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/178331718?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4de3f0-09d6-4435-954b-8bbc25ed761a_4032x3024.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!aD_W!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4de3f0-09d6-4435-954b-8bbc25ed761a_4032x3024.heic 424w, https://substackcdn.com/image/fetch/$s_!aD_W!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4de3f0-09d6-4435-954b-8bbc25ed761a_4032x3024.heic 848w, https://substackcdn.com/image/fetch/$s_!aD_W!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4de3f0-09d6-4435-954b-8bbc25ed761a_4032x3024.heic 1272w, https://substackcdn.com/image/fetch/$s_!aD_W!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3f4de3f0-09d6-4435-954b-8bbc25ed761a_4032x3024.heic 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>1) Assembled a team </strong></p><p>I always knew the first step was to build the right team. I&#8217;m a storyteller by trade, and though I have a pre-existing audience and had settled on a product with a strong market fit, I had no idea how to build a financial forecast, how to calculate COGS (cost of goods sold), or or do anything in Excel beyond basic addition. </p><p>So I did what I always do when I&#8217;m staring at a blank page: I started talking to anyone who would listen. I wanted to see who resonated and who felt the same itch. It took about five months to find the right people and the right dynamic. But once I did, everything snapped into place. <br><br>A bit about my team:</p><p>Our Chief Product Officer Hank Hsieh is one of the most efficient people I&#8217;ve ever worked with. We call him our supplier whisperer. Born and raised in Taiwan and trained as an engineer, he brings structure to everything we do. Though I&#8217;ve lived in Taiwan for years, I&#8217;m still seen as slightly outside the fold given my accent and American mannerisms. Hank smooths that over instantly. </p><p>Still, having two people based in Taiwan wasn&#8217;t going to help us much. I knew I only wanted to sell to the American market, and so I needed someone in the States to handle logistics and operations and ideally, all the math. <br><br>Enter Christine Liu, my co-founder and our COO/CTO, the yang to my yin. When she signed on, soy sauce finally stopped being a vague idea and became an actual company. Christine is based in New York City, is a data engineer from big tech, worked at a supply chain start-up, and is extremely good at digesting numbers and building systems. We are childhood friends and had spent a significant amount of timing traveling rural China together in our 20s, so I knew we could get along in dicey situations. In many ways, we are complete opposites. I&#8217;m introverted. She&#8217;s extroverted. I know my way around words. She knows her way around numbers. </p><p>I knew she was in between jobs, and I had been coyly pitching soy sauce to her online for weeks, though she kept shrugging it off. Understandably so. It wasn&#8217;t the obvious career move for her. </p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!wvRw!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cea35db-96a9-4159-b0d6-20a11629a49e_572x202.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!wvRw!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cea35db-96a9-4159-b0d6-20a11629a49e_572x202.png 424w, https://substackcdn.com/image/fetch/$s_!wvRw!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cea35db-96a9-4159-b0d6-20a11629a49e_572x202.png 848w, https://substackcdn.com/image/fetch/$s_!wvRw!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cea35db-96a9-4159-b0d6-20a11629a49e_572x202.png 1272w, https://substackcdn.com/image/fetch/$s_!wvRw!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cea35db-96a9-4159-b0d6-20a11629a49e_572x202.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!wvRw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cea35db-96a9-4159-b0d6-20a11629a49e_572x202.png" width="572" height="202" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9cea35db-96a9-4159-b0d6-20a11629a49e_572x202.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:202,&quot;width&quot;:572,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:43206,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/178331718?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cea35db-96a9-4159-b0d6-20a11629a49e_572x202.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!wvRw!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cea35db-96a9-4159-b0d6-20a11629a49e_572x202.png 424w, https://substackcdn.com/image/fetch/$s_!wvRw!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cea35db-96a9-4159-b0d6-20a11629a49e_572x202.png 848w, https://substackcdn.com/image/fetch/$s_!wvRw!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cea35db-96a9-4159-b0d6-20a11629a49e_572x202.png 1272w, https://substackcdn.com/image/fetch/$s_!wvRw!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9cea35db-96a9-4159-b0d6-20a11629a49e_572x202.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p>But then last fall she came to Taiwan on vacation and brought a box of trendy sauces from the States for me to do some market research with. Hank and I took her to one of the soy sauce factories we had been in touch with, she tasted the sauce, and was sold on the spot. We ended up spending the rest of her vacation writing up our business plan, lining up advisors, and hunting down the perfect glass bottle between hot pot meals.</p><p>Suddenly, the pace went from slow and uncertain to fast and electric. That&#8217;s how you know: when everyone in your team is self-motivated, knows exactly what role they&#8217;re playing in the company, and the to-do lists start to generate themselves. </p><p><strong>2) Hired a lawyer</strong></p><p>These days, you can use LegalZoom and create a company in a couple hours. We considered it. But a close friend of mine had done exactly that for her tech startup a couple months prior, made a few glaring mistakes in the paperwork, and later had to bring in a major law firm to sort everything out once they raised money. Her advice was to get it right from the start. <br><br>She mentioned that a high school friend of ours was now a startup lawyer at <a href="https://www.raklaw.com/">Russ August &amp; Kabat</a>. We hopped on call with her, she listened to what we wanted to build, and incorporated us. While hiring a law firm ate up most of the money we had in those early months, it was completely worth it. Now that we&#8217;re growing and fielding interest from investors, we don&#8217;t have to worry about our cap table (company&#8217;s equity ownership) or paperwork being a mess. Everything is clean, which is exactly what investors want to see. <br><br><strong>3) Negotiated and secured production and suppliers</strong> </p><p>Honestly, this was the easiest part and where my background as a champion of Taiwanese food and stories played the most to our advantage. I&#8217;ve had  Taiwanese media write about my work over the years, and having local Chinese-language press clips helped build a strong case for why people should work with me. At one point, a supplier even insinuated that the Taiwanese government should be paying me to promote Taiwanese food to the Western world (hah!). </p><p>Our team dynamic helped a lot as well. All three of us are Taiwanese and speak Chinese (so they trust and understand us and vice versa). Christine and I are Americans (so they saw potential in us in expanding their market outside of Taiwan). Christine and Hank are engineers (people love that). Christine has an Ivy League education (you&#8217;d be surprised how much people love that even more than anything else listed above).  </p><p>I won&#8217;t and can&#8217;t go too much into the nitty gritty here, but I will say that there is immense value in being invested in and based where your suppliers are. We don&#8217;t parachute source and we&#8217;re proud of it. </p><p><strong>4) Invested our own money and convinced our family and friends</strong> </p><p>Obviously, we needed money. So we put in a lot of our own savings and rallied together some friends and family to help us get through our first production run. Our lawyer suggested fundraising via <a href="https://www.investopedia.com/simple-agreement-for-future-equity-8414773">SAFE</a>, which is a quick way to raise money without expensive paperwork, additional legal fees, and diluting our cap table early on. This was also a good exercise in seeing if we had landed on a good product and messaging. Most of the friends we approached were sold at first sip, and within three months of us incorporating our company, we had raised enough to place our first production order, partner with a logistics company, hire a branding studio, and pay all the legal fees. All of our investors during this first round were first-degree connections and that was important to us. We wanted people who believed in us and the product, not institutional capital pushing for a growth pace that didn&#8217;t make sense for where we were.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!xbnK!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7f50f1c-dc86-4093-8613-00ffee8f5dec_543x369.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!xbnK!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7f50f1c-dc86-4093-8613-00ffee8f5dec_543x369.png 424w, https://substackcdn.com/image/fetch/$s_!xbnK!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7f50f1c-dc86-4093-8613-00ffee8f5dec_543x369.png 848w, https://substackcdn.com/image/fetch/$s_!xbnK!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7f50f1c-dc86-4093-8613-00ffee8f5dec_543x369.png 1272w, https://substackcdn.com/image/fetch/$s_!xbnK!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7f50f1c-dc86-4093-8613-00ffee8f5dec_543x369.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!xbnK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7f50f1c-dc86-4093-8613-00ffee8f5dec_543x369.png" width="543" height="369" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/f7f50f1c-dc86-4093-8613-00ffee8f5dec_543x369.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:369,&quot;width&quot;:543,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:95826,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/178331718?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7f50f1c-dc86-4093-8613-00ffee8f5dec_543x369.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!xbnK!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7f50f1c-dc86-4093-8613-00ffee8f5dec_543x369.png 424w, https://substackcdn.com/image/fetch/$s_!xbnK!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7f50f1c-dc86-4093-8613-00ffee8f5dec_543x369.png 848w, https://substackcdn.com/image/fetch/$s_!xbnK!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7f50f1c-dc86-4093-8613-00ffee8f5dec_543x369.png 1272w, https://substackcdn.com/image/fetch/$s_!xbnK!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff7f50f1c-dc86-4093-8613-00ffee8f5dec_543x369.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><strong>5) Branding</strong> <br><br>This was the most difficult and most rewarding part of the process, and something I&#8217;ll dive in deeper for next week, but branding was a six month long process of trial and error, us trying to cheap out by doing as much of it ourselves, and me going insane on Pinterest. In short, we ended up losing money on designs we didn&#8217;t like at all.</p><p>Eventually, we bit the bullet, and decided we were going to invest a significant part of the money we had on a proper American branding studio (context: we were quoted a range of $10k-$50k USD for packaging design). We interviewed at least seven very reputable places, and after narrowing them down by price point, we settled on <a href="https://www.hereforstudio.com/">Herefor Studio</a>&#8230;mostly because we just really trusted and vibed with the team. Perhaps that&#8217;s a strange way to choose a design studio, but that&#8217;s been the resounding strategy that Christine and I have used whenever we decide to partner with people. Do we get along with them? Are they actually enthused about our product or just looking to make a quick buck? Are they condescending or do they seem bored? Is it easy to communicate with them? Herefor passed with flying colors, and we love the final design they put together for us. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://heydoh.co/&quot;,&quot;text&quot;:&quot;Buy Our Soy Sauce Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://heydoh.co/"><span>Buy Our Soy Sauce Here</span></a></p><p><strong>6) Asked for help along the way</strong></p><p>Though Christine, Hank, and I are all fairly accomplished in our respective fields, none of us had started a CPG brand before. We knew we needed people who had actually taken a shelf-stable product to market. So we brought on my friends Jane and Denner from <a href="https://www.empresshotsauce.com/">Empress Hot Sauce</a> as advisors. They guided us through everything from supply chain negotiations and pricing structures to logistics and supplier introductions. Having them to call whenever we hit a snag has saved us countless mistakes and a lot of money. Quick plug: If you&#8217;re thinking about developing a CPG brand that sources from Taiwan, Jane and Denner are available for hire as consultants. I can&#8217;t recommend them enough. In one of our early meetings, they had Christine and me sit down and map out our five- and ten-year plan. Those goals have shifted since launch, of course, but having advisors who&#8217;ve actually done this before and can help us zoom out and see the industry from a wider perspective has been invaluable.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!fvH-!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74f303e1-16f2-498c-a26c-9938db74e5eb_750x937.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!fvH-!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74f303e1-16f2-498c-a26c-9938db74e5eb_750x937.webp 424w, https://substackcdn.com/image/fetch/$s_!fvH-!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74f303e1-16f2-498c-a26c-9938db74e5eb_750x937.webp 848w, https://substackcdn.com/image/fetch/$s_!fvH-!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74f303e1-16f2-498c-a26c-9938db74e5eb_750x937.webp 1272w, https://substackcdn.com/image/fetch/$s_!fvH-!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74f303e1-16f2-498c-a26c-9938db74e5eb_750x937.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!fvH-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74f303e1-16f2-498c-a26c-9938db74e5eb_750x937.webp" width="750" height="937" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/74f303e1-16f2-498c-a26c-9938db74e5eb_750x937.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:937,&quot;width&quot;:750,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:34558,&quot;alt&quot;:&quot;&quot;,&quot;title&quot;:&quot;&quot;,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/178331718?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74f303e1-16f2-498c-a26c-9938db74e5eb_750x937.webp&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" title="" srcset="https://substackcdn.com/image/fetch/$s_!fvH-!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74f303e1-16f2-498c-a26c-9938db74e5eb_750x937.webp 424w, https://substackcdn.com/image/fetch/$s_!fvH-!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74f303e1-16f2-498c-a26c-9938db74e5eb_750x937.webp 848w, https://substackcdn.com/image/fetch/$s_!fvH-!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74f303e1-16f2-498c-a26c-9938db74e5eb_750x937.webp 1272w, https://substackcdn.com/image/fetch/$s_!fvH-!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74f303e1-16f2-498c-a26c-9938db74e5eb_750x937.webp 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Obviously, this is a very condensed summary of all that we went through the last year to bring the<a href="http://www.heydoh.co"> product to market</a>. Next week, I&#8217;ll dive deeper into the branding process. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://heydoh.co/&quot;,&quot;text&quot;:&quot;Buy Our Soy Sauce Here&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://heydoh.co/"><span>Buy Our Soy Sauce Here</span></a></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.dearclarissa.com/subscribe?"><span>Subscribe now</span></a></p><p></p><p></p>]]></content:encoded></item><item><title><![CDATA[Why I started a soy sauce company]]></title><description><![CDATA[Part 1]]></description><link>https://www.dearclarissa.com/p/why-i-started-a-soy-sauce-company</link><guid isPermaLink="false">https://www.dearclarissa.com/p/why-i-started-a-soy-sauce-company</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Fri, 07 Nov 2025 11:45:23 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!NNb0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ca61674-ec24-42d9-95a4-f01102a3e145_2400x2400.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!NNb0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ca61674-ec24-42d9-95a4-f01102a3e145_2400x2400.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!NNb0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ca61674-ec24-42d9-95a4-f01102a3e145_2400x2400.png 424w, https://substackcdn.com/image/fetch/$s_!NNb0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ca61674-ec24-42d9-95a4-f01102a3e145_2400x2400.png 848w, https://substackcdn.com/image/fetch/$s_!NNb0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ca61674-ec24-42d9-95a4-f01102a3e145_2400x2400.png 1272w, https://substackcdn.com/image/fetch/$s_!NNb0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ca61674-ec24-42d9-95a4-f01102a3e145_2400x2400.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!NNb0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ca61674-ec24-42d9-95a4-f01102a3e145_2400x2400.png" width="1456" height="1456" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/2ca61674-ec24-42d9-95a4-f01102a3e145_2400x2400.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1456,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:7266325,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/178141777?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ca61674-ec24-42d9-95a4-f01102a3e145_2400x2400.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!NNb0!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ca61674-ec24-42d9-95a4-f01102a3e145_2400x2400.png 424w, https://substackcdn.com/image/fetch/$s_!NNb0!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ca61674-ec24-42d9-95a4-f01102a3e145_2400x2400.png 848w, https://substackcdn.com/image/fetch/$s_!NNb0!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ca61674-ec24-42d9-95a4-f01102a3e145_2400x2400.png 1272w, https://substackcdn.com/image/fetch/$s_!NNb0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2ca61674-ec24-42d9-95a4-f01102a3e145_2400x2400.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>My epiphany came in the early summer of last year, at my family&#8217;s cottage in Sweden on our annual vacation. I was sitting in the study, and through the window I could see my husband crouched on the front lawn, a leaf between his teeth, trying to coax our determined, cherubic baby through his very first steps. Meanwhile, I was in front of my computer, staring at my inbox and income statement for the year and feeling a sense of dread. </p><p>For the past decade, my workflow looked like this: spend days crafting pitches and sending really thoughtful emails, wait for an editor to eventually bite, schedule calls and interviews, then spend an unhealthy amount of time wrestling the words onto the page. After I filed the story and worked through the edits, I&#8217;d wait for the check to arrive a month later, though more often two or three months, if we&#8217;re being honest.  </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Dear Clarissa! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>As a writer, unless you&#8217;re extraordinarily gifted (which I am not), most of the work is an internal battle that requires long, uninterrupted stretches of quiet. Once I became a mother, I lost the luxury of time and the bandwidth to chase anyone except my own kid. I&#8217;ll always appreciate a good byline, but the opportunity cost stopped making sense. <br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Wgp1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F693c5236-255a-4eae-b564-b6b6589dc03a_2917x2836.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Wgp1!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F693c5236-255a-4eae-b564-b6b6589dc03a_2917x2836.png 424w, https://substackcdn.com/image/fetch/$s_!Wgp1!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F693c5236-255a-4eae-b564-b6b6589dc03a_2917x2836.png 848w, https://substackcdn.com/image/fetch/$s_!Wgp1!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F693c5236-255a-4eae-b564-b6b6589dc03a_2917x2836.png 1272w, https://substackcdn.com/image/fetch/$s_!Wgp1!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F693c5236-255a-4eae-b564-b6b6589dc03a_2917x2836.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Wgp1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F693c5236-255a-4eae-b564-b6b6589dc03a_2917x2836.png" width="1456" height="1416" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/693c5236-255a-4eae-b564-b6b6589dc03a_2917x2836.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1416,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:10284389,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/178141777?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F693c5236-255a-4eae-b564-b6b6589dc03a_2917x2836.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Wgp1!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F693c5236-255a-4eae-b564-b6b6589dc03a_2917x2836.png 424w, https://substackcdn.com/image/fetch/$s_!Wgp1!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F693c5236-255a-4eae-b564-b6b6589dc03a_2917x2836.png 848w, https://substackcdn.com/image/fetch/$s_!Wgp1!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F693c5236-255a-4eae-b564-b6b6589dc03a_2917x2836.png 1272w, https://substackcdn.com/image/fetch/$s_!Wgp1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F693c5236-255a-4eae-b564-b6b6589dc03a_2917x2836.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I still loved writing, but I needed a different life, one where the work I put in had a clearer relationship to the outcome. And the idea that kept circling back was soy sauce.<br><br><a href="http://www.heydoh.co">As a business idea, soy sauce</a> had been on my mind while I was developing recipes for my first cookbook <a href="https://bookshop.org/p/books/made-in-taiwan-recipes-and-stories-from-the-island-nation-a-cookbook-clarissa-wei/6ca6505e34a7af1b?ean=9781982198978&amp;next=t&amp;next=t&amp;affiliate=106254">Made in Taiwan</a>. It&#8217;s a core pantry ingredient, with a global market larger than that of olive oil. Yet in the States, most grocery stores are stocked with the same old brands that have been around for 50 years. Naturally brewed yes, but mostly made with crushed yellow soybean grits, a byproduct of the industrial cooking oil industry. Many of the big brands also have added alcohol or preservatives or food coloring. </p><p>I&#8217;m not here to ingredient-shame. There&#8217;s nothing inherently wrong with defatted soybeans or preservatives. There will always be a market for that. But living in Taiwan opened my eyes to the sheer range of soy sauces out there&#8212;some of them as nuanced and complex as fine wine. And, as any cook can tell you, when you start with better ingredients, your food simply tastes better. </p><p>I had just landed my second book deal and was back in recipe development mode in the Swedish countryside. I was working with the standard Asian pantry staples (soy sauce, rice wine, sesame oil, rice vinegar) from the nearest grocery store. Even though we lived in a fairly remote town, the selection was the same as what you&#8217;d find in a large American supermarket. But if you tasted any of them straight, the flavors were flat, saline, and sharply acrid. It made me wince. </p><p>When I returned to Taiwan, I began sourcing more deliberately and tasted widely. And I found that truly well-made pantry staples are pleasurable, not just passable. Much like a high-quality olive oil, the flavors have depth, balance, and ease. The soy sauces I encountered were round, savory, <a href="https://heydoh.co/products/silky-soy-sauce">so good you can sip</a>. The contrast wasn&#8217;t just subtle, it was absolute.<br><br>Except I still defaulted to the standard brands for recipe development. Because when you&#8217;re writing for a general audience, as much as you can, you have to use mainstream pantry staples.</p><p>Up until this point, I had spent a decade covering Taiwanese and Chinese cuisine and watching Asian Americans push back against the idea that our food should be cheap. We&#8217;ve championed our cooking as worthy of craft, care, and technique. And yet, for some reason, our pantry aisle hasn&#8217;t caught up. And I&#8217;m not referring to the chili crisps and the shortcut stir-fry sauces. I mean our very core, fundamental staples, like soy sauce. We&#8217;ve gotten used to a baseline that is entirely defined by commodity agriculture and industrial shortcuts. We accept generic soybeans when there are varietals that express dramatically different flavor profiles. </p><p>Plenty of food aficionados will shell out for Spanish olive oil, Italian tinned fish, even algae oil, but almost no one will go out of their way for a single-origin soy sauce. </p><p>And it&#8217;s not for lack of effort, either. There&#8217;s already a robust range of artisanal soy sauces in the U.S. They&#8217;re just not very approachable. The market basically splits into two camps: the $5 supermarket staples like Kikkoman, and the high-end $40 gourmet bottles. The latter are often excellent, but their marketing leans heavily on mystique rather than clarity&#8212;pretty labels, foreign script, and vague claims like &#8220;premium&#8221; or &#8220;barrel-aged&#8221; that tend to intimidate home cooks more than they inform or inspire them.</p><p>Being based in Taiwan and fluent (enough) in Chinese gave me access to suppliers and context most people don&#8217;t have. </p><p>And as a writer and journalist, I felt confident that I could tell the story of quality soy sauce more clearly. </p><p>I saw an opportunity.<br><br>So I began assembling a team.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://heydoh.co/&quot;,&quot;text&quot;:&quot;Get My Soy Sauce Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://heydoh.co/"><span>Get My Soy Sauce Here</span></a></p><p></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Dear Clarissa! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Shifting gears ]]></title><description><![CDATA[& why I'm refunding and ending paid subscriptions]]></description><link>https://www.dearclarissa.com/p/shifting-gears</link><guid isPermaLink="false">https://www.dearclarissa.com/p/shifting-gears</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Mon, 20 Oct 2025 12:11:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!p2Wh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ab15c30-8017-46d2-9ed0-a16d939e1321_1180x1572.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hi all, and apologies for the radio silence on Substack. Lately, I&#8217;ve been quietly but drastically rethinking how I work. Writing will always be my first love, but honestly, I&#8217;m burnt out on being a content machine. I&#8217;ve been writing non-stop for 15 years, and as a lifelong freelancer who would never again go back to a corporate 9&#8211;5, I see the digital media landscape shifting in ways that doesn&#8217;t make sense to keep chasing. </p><p>It&#8217;s time for me to jump ship.</p><p>That doesn&#8217;t mean I&#8217;m quitting altogether. I&#8217;m still pitching to editors I have relationships with, working on book-length projects, and telling the stories I genuinely care about; it just won&#8217;t be the primary way I make a living. And to be honest, even with the autonomy of this platform, I still felt the pressure to constantly churn out ideas. I had paused paid subscriptions to give myself breathing room, but somewhere in that quiet, I realized: I don&#8217;t have the heart to recommit.</p><p>I&#8217;ve discovered that making things that exist in the real world is what makes me happiest. My first cookbook, <em>Made in Taiwan</em>, was the most difficult project I&#8217;ve ever taken on. Sleepless nights and me losing it in the kitchen and questioning my own sanity for nine straight months. But it was also the most rewarding : a tangible, physical artifact of research built on on-the-ground reporting, and meticulous recipe work. I feel that same pride for my second cookbook which is coming out next fall. </p><p>In this noisy world of hyper-short videos and AI slop, being behind a physical product helps me feel grounded. So last summer, when I was brainstorming how I would pivot away from depending entirely on digital media for my primary source of income, I came up with this: I&#8217;m going to sell a physical product. And then &#8212; I&#8217;m going to sell soy sauce. And I am.</p><p>Introducing <a href="http://www.heydoh.co">HEYDOH.</a> Single-origin soy sauce from Taiwan. One month in, and we&#8217;re already in 20+ boutique stores. It&#8217;s been surreal and I&#8217;m honestly really enjoying the journey.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!p2Wh!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ab15c30-8017-46d2-9ed0-a16d939e1321_1180x1572.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!p2Wh!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ab15c30-8017-46d2-9ed0-a16d939e1321_1180x1572.jpeg 424w, https://substackcdn.com/image/fetch/$s_!p2Wh!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ab15c30-8017-46d2-9ed0-a16d939e1321_1180x1572.jpeg 848w, https://substackcdn.com/image/fetch/$s_!p2Wh!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ab15c30-8017-46d2-9ed0-a16d939e1321_1180x1572.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!p2Wh!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ab15c30-8017-46d2-9ed0-a16d939e1321_1180x1572.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!p2Wh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ab15c30-8017-46d2-9ed0-a16d939e1321_1180x1572.jpeg" width="1180" height="1572" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8ab15c30-8017-46d2-9ed0-a16d939e1321_1180x1572.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1572,&quot;width&quot;:1180,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:477633,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/176633731?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ab15c30-8017-46d2-9ed0-a16d939e1321_1180x1572.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!p2Wh!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ab15c30-8017-46d2-9ed0-a16d939e1321_1180x1572.jpeg 424w, https://substackcdn.com/image/fetch/$s_!p2Wh!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ab15c30-8017-46d2-9ed0-a16d939e1321_1180x1572.jpeg 848w, https://substackcdn.com/image/fetch/$s_!p2Wh!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ab15c30-8017-46d2-9ed0-a16d939e1321_1180x1572.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!p2Wh!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ab15c30-8017-46d2-9ed0-a16d939e1321_1180x1572.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>In a way, it&#8217;s more work than ever before, and I&#8217;m not at all divorced from  grind of content production. I&#8217;m still churning out scripts and social media reel ideas, but unlike pitching and writing one-off articles to big media, which often felt like being stuck in the doldrums, there&#8217;s real momentum and excitement in the consumer product space. Doors are opening quickly. Opportunities are flooding in. It&#8217;s like finally getting out of an abusive relationship and seeing what a healthy one looks like.</p><p>To my paid subscribers: I&#8217;m sorry for not meeting the mark. I&#8217;ve issued partial refunds to everyone to make up for the months I didn&#8217;t deliver. I&#8217;ll still write here from time to time, but only when I have something worth saying.</p><p>Thank you for sticking around and for reading. I&#8217;m still writing, just not in the same way, and I hope you&#8217;ll come along for the slower, quieter version of it.</p>]]></content:encoded></item><item><title><![CDATA[How Cookbook Writing Has Changed Me]]></title><description><![CDATA[I do not remember what life was like before]]></description><link>https://www.dearclarissa.com/p/how-cookbook-writing-has-changed</link><guid isPermaLink="false">https://www.dearclarissa.com/p/how-cookbook-writing-has-changed</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Wed, 14 May 2025 03:04:41 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Cc1P!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2d8e1ed-53a9-4019-9fca-d1c4e8fd13df_3024x4032.heic" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Sometimes when people ask how old I am, I give an age that&#8217;s three or four years younger than I actually am&#8212;not on purpose, but because that&#8217;s when I started writing <a href="https://bookshop.org/p/books/made-in-taiwan-recipes-and-stories-from-the-island-nation-a-cookbook-clarissa-wei/19724141?ean=9781982198978&amp;fbclid=PAZXh0bgNhZW0CMTEAAafl35riAmwRC0KcvhmHkr7jBdLA5qnAod9yu8o7UUVTI7ddtGF8M0RuyaIPEA_aem_-uNH-j4Ot6-J7BUERaQZjw">my first cookbook,</a> and something in my brain chemistry never fully recovered. I&#8217;m not the same person I was before.</p><p>Landing that first cookbook deal&#8212;which took years, thanks to my relatively modest platform&#8212;came with an immense weight. I didn&#8217;t take the assignment lightly.</p><p>We now live in a world where being a competent writer and thorough researcher doesn&#8217;t guarantee job security&#8212;or even visibility. As a journalist by trade, with little desire to plaster my face across my feed, I knew <em>Made In Taiwan</em> might be my only shot at writing a book. So I poured a large chunk of my advance into hiring a team to help me. Even with that support&#8212;and an in-house Taiwanese recipe developer who answered all my questions&#8212;I obsessed over every recipe, testing some so many times that just looking at them now makes me gag. There are Taiwanese staples I once adored&#8212;like savory rice pudding and kueh&#8212;that I can&#8217;t eat without feeling queasy.</p><p>Two years after publication, there are still recipes I wish I could tweak, redo, or rip out entirely. But what&#8217;s on the page is on the page. That&#8217;s the nature of print.</p><p>In the middle of all this, I got pregnant and had a child&#8212;born the same week the book came out&#8212;a seismic shift that carved a hard line between life before the book and everything that followed.</p><p>Next week is the photoshoot for my<a href="https://www.instagram.com/p/C8f4vg_vFdq/?img_index=1"> second cookbook</a>, and I am stressed out of my mind. Grateful, absolutely. Writing a physical book is still one of the most fulfilling things I&#8217;ve ever done, and I&#8217;d do it again in a heartbeat. But while I have a few more months to finish the essays and finesse the recipes, the photoshoot locks in the menu. If I want to change anything&#8212;like the cut of the tofu in my stir-fry or whether the pork gets bathed in sauce or just kissed with a drizzle&#8212;I need to decide now.</p><p>The first time around, I was more prepared. Mostly because I wasn&#8217;t a mother yet and could work on the manuscript from 9 a.m. to 11 p.m. My husband didn&#8217;t mind; he knows how obsessive I get. This time&#8230; life is louder, and most of my free time belongs to my son.</p><p>Being a published author is an immense privilege&#8212;one I probably take too seriously. But I chalk that up to knowing how hard it is to get a book deal, to be published at all, or to have your voice heard in a media landscape that tends to reward vibes over substance.</p><p>I also know that readers who buy a cookbook&#8212;and actually cook from it&#8212;expect recipes that work. That&#8217;s especially true if you're a sleep-deprived mom with a newborn, which just so happens to be the audience I&#8217;m writing for now.</p><p>Last week, I scrapped one of the many dessert soups in my manuscript and decided to replace it with a spiced brownie. That decision alone took hours of back-and-forth texts with my assistant. I have too many sweet soups. Americans like baked goods. I hate developing baked goods.</p><p>My assistant gave it a go. My Chinese herbalist&#8211;slash&#8211;recipe developer took three stabs at it. And today, I spent six straight hours baking three different versions of that one damn brownie.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Cc1P!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2d8e1ed-53a9-4019-9fca-d1c4e8fd13df_3024x4032.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Cc1P!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2d8e1ed-53a9-4019-9fca-d1c4e8fd13df_3024x4032.heic 424w, https://substackcdn.com/image/fetch/$s_!Cc1P!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2d8e1ed-53a9-4019-9fca-d1c4e8fd13df_3024x4032.heic 848w, https://substackcdn.com/image/fetch/$s_!Cc1P!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2d8e1ed-53a9-4019-9fca-d1c4e8fd13df_3024x4032.heic 1272w, https://substackcdn.com/image/fetch/$s_!Cc1P!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2d8e1ed-53a9-4019-9fca-d1c4e8fd13df_3024x4032.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Cc1P!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2d8e1ed-53a9-4019-9fca-d1c4e8fd13df_3024x4032.heic" width="1456" height="1941" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a2d8e1ed-53a9-4019-9fca-d1c4e8fd13df_3024x4032.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1941,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1987255,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/163521903?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2d8e1ed-53a9-4019-9fca-d1c4e8fd13df_3024x4032.heic&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Cc1P!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2d8e1ed-53a9-4019-9fca-d1c4e8fd13df_3024x4032.heic 424w, https://substackcdn.com/image/fetch/$s_!Cc1P!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2d8e1ed-53a9-4019-9fca-d1c4e8fd13df_3024x4032.heic 848w, https://substackcdn.com/image/fetch/$s_!Cc1P!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2d8e1ed-53a9-4019-9fca-d1c4e8fd13df_3024x4032.heic 1272w, https://substackcdn.com/image/fetch/$s_!Cc1P!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa2d8e1ed-53a9-4019-9fca-d1c4e8fd13df_3024x4032.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I think&#8212;<em>I hope</em>&#8212;I finally nailed it. I just sliced off a piece, wrapped it up, and sent it to one of my American mom friends (a former dessert caterer) for a gut check. I'm covered in chocolate. My stomach hurts from butter overload.</p><p>My second book comes out next fall. Until then, I&#8217;m pouring whatever energy and sanity I have left into making sure I put out the best version of it I can muster.</p><p>Wish me luck at the photoshoot next week. God knows I&#8217;ll need it. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Dear Clarissa! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p>]]></content:encoded></item><item><title><![CDATA[I'm co-hosting a food writing workshop in Japan ]]></title><description><![CDATA[with acclaimed author Hannah Kirshner]]></description><link>https://www.dearclarissa.com/p/im-co-hosting-a-food-writing-workshop</link><guid isPermaLink="false">https://www.dearclarissa.com/p/im-co-hosting-a-food-writing-workshop</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Tue, 25 Mar 2025 14:02:02 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!zKc9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4cc8bca-84c5-4bd2-8435-712874f6a616_896x902.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>One of things I miss the most about being in school, or even sharing an office with more experienced colleagues, was the regular feedback I got on my work. During an internship in college, I had an exceptional editor who would sit with me after every assignment and line edit in front of me&#8212;a practice that taught me the foundations of good news writing.</p><p>I wish I had a similar experience with expository feature writing. Instead, my writing skills were shaped by tough feedback and constant rejections. To this day, I don&#8217;t consider myself an extraordinary writer, but I know I am a strong researcher. I am also able to quickly pinpoint unique POVs, and I can write a recipe that works. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Dear Clarissa! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Last fall, I hosted an online food writing workshop with Hawa Hassan, whose first cookbook &#8220;In Bibi&#8217;s Kitchen,&#8221; inspired me deeply when I was crafting my proposal for &#8220;Made in Taiwan.&#8221; Her newest cookbook, by the way, &#8220;<a href="https://amzn.to/4hKpYCE">Setting A Place For Us</a>&#8221; is out for pre-orders. What started out as a spontaneous IG DM turned into an incredibly rewarding four-week course, where we really connected with over two dozen aspiring and established food writers from around the world.</p><p>Exhausting as it was to lesson plan and talk non-stop for hours, I knew I wanted to do something of the sort again. And hence, this announcement. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!zKc9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4cc8bca-84c5-4bd2-8435-712874f6a616_896x902.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!zKc9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4cc8bca-84c5-4bd2-8435-712874f6a616_896x902.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zKc9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4cc8bca-84c5-4bd2-8435-712874f6a616_896x902.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zKc9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4cc8bca-84c5-4bd2-8435-712874f6a616_896x902.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zKc9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4cc8bca-84c5-4bd2-8435-712874f6a616_896x902.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!zKc9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4cc8bca-84c5-4bd2-8435-712874f6a616_896x902.jpeg" width="896" height="902" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e4cc8bca-84c5-4bd2-8435-712874f6a616_896x902.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:902,&quot;width&quot;:896,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:215023,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dearclarissa.com/i/159828026?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4cc8bca-84c5-4bd2-8435-712874f6a616_896x902.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!zKc9!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4cc8bca-84c5-4bd2-8435-712874f6a616_896x902.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zKc9!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4cc8bca-84c5-4bd2-8435-712874f6a616_896x902.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zKc9!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4cc8bca-84c5-4bd2-8435-712874f6a616_896x902.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zKc9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe4cc8bca-84c5-4bd2-8435-712874f6a616_896x902.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p></p><p>This September, I&#8217;m co-hosting a food writing retreat in the countryside of Japan with <a href="https://hannahkirshner.com/">Hannah Kirshner</a>, a writer whose work I have admired for years. Our focus will be on the recipe. We will explore the function, ethics and art of recipe writing, and how the same concerns apply to good writing in general.</p><p>I visited Hannah last November at her home in Yamanaka Onsen, a serene, mountainous village renowned for its hot springs. The place reminded me a bit of my neighborhood on the outskirts of Taipei, though ours is purely residential and hasn't been developed for tourism at all. Yamanaka Onsen, on the other hand, offers a picturesque walking trail that runs alongside a peaceful river. The village is dotted with shops selling local lacquerware and there's even a sake brewery. It's the kind of place that feels timeless, where nature and tradition blend seamlessly.</p><p>Hannah and I did some preliminary brainstorming in person, and this month, we finally nailed down the curriculum and schedule. I&#8217;m thrilled to be leading another workshop, this time in person, amidst the breathtaking backdrop of the Japanese countryside</p><p>If you're an aspiring food writer or simply in need of inspiration, consider joining us. I hope we can offer the insights&#8212;or even just the sounding board&#8212;that I desperately sought when I first started out.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://www.mokkei-yamanaka.com/workshops/what-is-a-recipe-for&quot;,&quot;text&quot;:&quot;MORE DETAILS &amp; APPLICATION&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://www.mokkei-yamanaka.com/workshops/what-is-a-recipe-for"><span>MORE DETAILS &amp; APPLICATION</span></a></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Dear Clarissa! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Rethinking The Way I Work]]></title><description><![CDATA[an indefinite pause to paid subscriptions]]></description><link>https://www.dearclarissa.com/p/rethinking-the-way-i-work</link><guid isPermaLink="false">https://www.dearclarissa.com/p/rethinking-the-way-i-work</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Fri, 03 Jan 2025 01:10:40 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!BGYb!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d75276b-c958-4977-b488-2027229430d9_500x500.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hi all. Happy 2025. I&#8217;ve been spending the last couple of months mostly chipping away at my cookbook manuscript. With a toddler at home 24/7, I&#8217;ve been finding it hard to find words or get into any sort of poetic groove. Every paragraph I unfurl feels like a clunky block of bricks, which I know I can eventually finesse into something coherent given enough time. </p><p>The early stages of motherhood, I&#8217;ve found, are not conducive to creative work, even though I sometimes do feel like I need the creative work to feel like a fully functioning adult. But most of the time I&#8217;m just burnt out and in dire need of a long nap.  </p><p>With that said, I&#8217;ve been thinking about the way I work, and have decided to put an indefinite pause to paid subscriptions as I reshape my relationship with writing and embark on a new project. This pause technically started in November; none of you guys should&#8217;ve been charged since then. If you have and something slipped through the cracks, please let me know. </p><p>I will always have articles (and hopefully books) in the pipeline, but with the state of media right now, it&#8217;s naive to continue to depend on writing as my primary source of income. </p><p>What I&#8217;m working on right now is a bit out of my comfort zone, but it&#8217;s an idea that I&#8217;ve been nurturing quietly since the summer, and something that will build on my work as a researcher and writer.  </p><p>I&#8217;ll continue to publish updates occasionally on this platform, and hopefully, when I get a bit of more breathing room&#8212;restart paid subscriptions with more enlightening and invigorating posts. </p><p>Thank you, as always, for reading my work. More to come in the new year. </p>]]></content:encoded></item><item><title><![CDATA[How The Cold War Jumpstarted The Modern Asian Bakery]]></title><description><![CDATA[+ more Taipei tips]]></description><link>https://www.dearclarissa.com/p/how-the-cold-war-jumpstarted-the</link><guid isPermaLink="false">https://www.dearclarissa.com/p/how-the-cold-war-jumpstarted-the</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Sun, 10 Nov 2024 12:04:38 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!BGYb!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d75276b-c958-4977-b488-2027229430d9_500x500.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>When I was researching my cookbook <a href="https://amzn.to/3ADB4tv">Made in Taiwan</a>, one of the most interesting facts I learned and swore I was one day going to expand upon is how the Taiwanese love for wheat is a direct result of an American Cold War food aid program called Food for Peace.  </p><p>It was &#8220;a far better weapon than a bomber in our competition with the Communists for influence in the developing world,&#8221; George McGovern, who served as a director of the program, had said. As part of this initiative, Taiwan&#8212;a natural enemy of Communist China&#8212;along with other countries around the world, received large shipments of wheat, relieving the United States of its food surpluses in exchange for diplomatic leverage and influence.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>I finally got an opportunity to expand on this finding in podcast form. For <a href="https://podcasts.apple.com/us/podcast/the-rise-of-the-modern-asian-pastry/id1438546054?i=1000676010830">Proof @ America&#8217;s Test Kitchen</a>, I put together a half an hour episode in where I investigated the correlation between the rise of the modern Asian bakery and Food For Peace. </p><p>A preview: </p><blockquote><p>From the early 1950s up until the late 1960s, Taiwan was one of the top ten recipients of the food aid program. In 1952, Taiwan had imported over 19,000 tons of American wheat. Two years later, that figure increased to 183,000 tons. That&#8217;s an 850% increase.</p></blockquote><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://podcasts.apple.com/us/podcast/the-rise-of-the-modern-asian-pastry/id1438546054?i=1000676010830&quot;,&quot;text&quot;:&quot;Listen to the episode here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://podcasts.apple.com/us/podcast/the-rise-of-the-modern-asian-pastry/id1438546054?i=1000676010830"><span>Listen to the episode here</span></a></p><p>Other pieces of mine that recently published:</p><p>Serious Eats - <a href="https://www.seriouseats.com/travel-guide-taipei-8737084">Where and What to Eat in Taipei&#8212;Including the Best Night Markets</a> <br>A caveat: the recommendations on this list are tried and true reliable spots, not the hip and new. Please don&#8217;t come to me for the hip and new. I do not have my finger on that pulse anymore, nor do I find much joy in chasing new trends. </p><p>The Guardian -<a href="https://www.theguardian.com/lifeandstyle/2024/nov/09/bland-soggy-slop-or-scratch-cooked-chilli-and-pancakes-the-best-and-worst-hospital-food-around-the-world-in-pictures#comments"> I wrote a little thing about Taiwanese hospital food. </a></p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[How I disaster prep ]]></title><description><![CDATA[Typhoon Kong Rey & losing power]]></description><link>https://www.dearclarissa.com/p/how-i-disaster-prep</link><guid isPermaLink="false">https://www.dearclarissa.com/p/how-i-disaster-prep</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Tue, 05 Nov 2024 14:55:15 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!BGYb!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3d75276b-c958-4977-b488-2027229430d9_500x500.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><p>The last couple of days have been a doozy. Taiwan was hit by <a href="https://edition.cnn.com/2024/10/31/asia/taiwan-typhoon-kong-rey-landfall-intl-hnk/index.html">Typhoon Kong-Rey</a> last Thursday, the largest storm to have hit the island in 1996 and suddenly, it felt like I was living inside a washing machine. Water started trickling in from the side of our windows and front porch. At one point, it started coming in through our lights (!?!), which was horrific but impressive, and tells you a thing or two about construction standards here on old houses. </p><div class="native-video-embed" data-component-name="VideoPlaceholder" data-attrs="{&quot;mediaUploadId&quot;:&quot;a92e054f-f92c-4c31-8f64-0439f25825cc&quot;,&quot;duration&quot;:null}"></div><p>The lights kept flickering on and off and we were convinced we were going to lose power. Which we did, a full day later. And water too.</p><p>It all got to be too much, so my husband, baby, and I packed up our stuff and temporarily went to stay at my parents&#8217; house in another neighborhood. On our drive over, we marveled at toppled trees, severed electric lines, and even convenience stores that were blacked out, the latter of which is a surefire sign that things had gotten <em>bad.</em> </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>If it wasn&#8217;t for our kid, my husband and I probably could&#8217;ve toughed it out in our house even sans water and power for a couple of days. We really only left because my baby is extremely sensitive to warm temperatures, and having the AC off for more than six hours was starting to make him visibly uncomfortable. </p><p>With erratic typhoons, constant earthquakes, and a real possibility of a <a href="https://features.csis.org/chinapower/china-blockade-taiwan/">Chinese military blockade,</a> Taiwan can be a uneasy place to live in. Earlier this year, my husband and I did some basic disaster prep for our little family in anticipation for the worst case scenario. We&#8217;re extremely far off from true sufficiency, but have enough supplies to comfortably last us a couple of weeks. Here&#8217;s my list and tips: </p>
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   ]]></content:encoded></item><item><title><![CDATA[Writing a cookbook without a dishwasher ]]></title><description><![CDATA[Do not recommend + a restaurant that stood out this month]]></description><link>https://www.dearclarissa.com/p/writing-a-cookbook-without-a-dishwasher</link><guid isPermaLink="false">https://www.dearclarissa.com/p/writing-a-cookbook-without-a-dishwasher</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Fri, 25 Oct 2024 15:22:32 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!kFJH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18415eab-ff48-4b8c-a51b-191a704056b1_3895x2589.heic" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>When I was writing my first cookbook, I was living in a sixth-floor walk-up in Taipei with no dishwasher. As I plowed through the daunting task of developing and testing over 100 recipes multiple times, I quickly realized what I was up against. I ended up developing a severe patch of eczema on my right pinky finger from washing all the dishes with my bare hands. Plus, getting the grime off dishes took extra time because there was also no hot water in the kitchen.</p><p>The experience became an involuntary exercise in seeing how much of the non-Western world lives. At first, it felt romantic&#8212;like I was truly immersing myself in what it meant to be a home cook in Taiwan. But after a while, I started daydreaming about being back in the States, where kitchens have dishwashers and hot water, and where some refrigerators even have ice dispensers. And not only that&#8212;in Los Angeles, where I&#8217;m from, I can drive to an air-conditioned Asian mega-grocery store like 99 Ranch, get all the ingredients I need, load everything in my car, and bring it all straight back to my kitchen.</p><p>In Taiwan, the shopping experience is not as centralized. I have to zig-zag around to many vendors and at least one supermarket on foot to fulfill my weekly shopping list. Supermarkets in Taiwan don&#8217;t stock specialized traditional ingredients like long-grain sticky rice or pickled mustard greens. On the flip side, traditional markets don&#8217;t have a wide variety of international pantry ingredients to choose from.</p><p>I also often found myself caught in the rain with heavy bags of hanging from my arms. By the time I lugged everything up six long flights of stairs, I needed a nap.</p><p>So when I got pregnant, enough was enough. The month my son was born, my husband and I moved.</p><p>Today, I only have to go up one flight of stairs. I now have a dishwasher. I plan my shopping trips more meticulously so I&#8217;m not running around like a madwoman.</p><p>In the West, it&#8217;s easy to take day-to-day amenities for granted. Many folks who visit Taiwan exclaim at how convenient life is here compared to the Western world. And yes, I agree. Taiwan is awfully convenient. But the States has its perks too (oh, how I miss Amazon next-day delivery!). We're often just blind to what&#8217;s right in front of us.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><div><hr></div><p>I&#8217;ve been in the thick of recipe testing for cookbook #2, so I&#8217;m not eating out much. But the other day, I stumbled across this tiny hole-in-the-wall in Taipei that I cannot stop raving about to everyone I meet. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!kFJH!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18415eab-ff48-4b8c-a51b-191a704056b1_3895x2589.heic" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!kFJH!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18415eab-ff48-4b8c-a51b-191a704056b1_3895x2589.heic 424w, https://substackcdn.com/image/fetch/$s_!kFJH!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18415eab-ff48-4b8c-a51b-191a704056b1_3895x2589.heic 848w, https://substackcdn.com/image/fetch/$s_!kFJH!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18415eab-ff48-4b8c-a51b-191a704056b1_3895x2589.heic 1272w, https://substackcdn.com/image/fetch/$s_!kFJH!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18415eab-ff48-4b8c-a51b-191a704056b1_3895x2589.heic 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!kFJH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18415eab-ff48-4b8c-a51b-191a704056b1_3895x2589.heic" width="1456" height="968" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/18415eab-ff48-4b8c-a51b-191a704056b1_3895x2589.heic&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:968,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1924499,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/heic&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!kFJH!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18415eab-ff48-4b8c-a51b-191a704056b1_3895x2589.heic 424w, https://substackcdn.com/image/fetch/$s_!kFJH!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18415eab-ff48-4b8c-a51b-191a704056b1_3895x2589.heic 848w, https://substackcdn.com/image/fetch/$s_!kFJH!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18415eab-ff48-4b8c-a51b-191a704056b1_3895x2589.heic 1272w, https://substackcdn.com/image/fetch/$s_!kFJH!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F18415eab-ff48-4b8c-a51b-191a704056b1_3895x2589.heic 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div>
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   ]]></content:encoded></item><item><title><![CDATA[Foreign residents in Taiwan & the right to dual citizenship ]]></title><description><![CDATA[an interview with one of the lawyers behind the petition]]></description><link>https://www.dearclarissa.com/p/foreign-residents-in-taiwan-and-the</link><guid isPermaLink="false">https://www.dearclarissa.com/p/foreign-residents-in-taiwan-and-the</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Fri, 18 Oct 2024 04:41:29 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Jdp1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1367dfb5-4721-4531-8e88-8744b0481816_1076x565.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Before I dive into this, a strong word of caution: I am not a legal expert, nor have I compared or looked into naturalization or immigration laws between different countries. The following piece is just a cursory glance at what will undoubtedly become a very complicated piece of legislation&#8212;if it even gets that far.</p><p>I also want to avoid leaning too much into <em>whataboutism</em>s. I am aware that many other neighboring countries, like Japan or Korea, also do not allow dual nationality. But this isn&#8217;t about those other countries. It&#8217;s about what Taiwan stands to gain if it decided to integrate its foreign population, and what it might lose. </p><div><hr></div><p></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Jdp1!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1367dfb5-4721-4531-8e88-8744b0481816_1076x565.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Jdp1!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1367dfb5-4721-4531-8e88-8744b0481816_1076x565.png 424w, https://substackcdn.com/image/fetch/$s_!Jdp1!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1367dfb5-4721-4531-8e88-8744b0481816_1076x565.png 848w, https://substackcdn.com/image/fetch/$s_!Jdp1!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1367dfb5-4721-4531-8e88-8744b0481816_1076x565.png 1272w, https://substackcdn.com/image/fetch/$s_!Jdp1!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1367dfb5-4721-4531-8e88-8744b0481816_1076x565.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Jdp1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1367dfb5-4721-4531-8e88-8744b0481816_1076x565.png" width="1076" height="565" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1367dfb5-4721-4531-8e88-8744b0481816_1076x565.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:565,&quot;width&quot;:1076,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:146646,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Jdp1!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1367dfb5-4721-4531-8e88-8744b0481816_1076x565.png 424w, https://substackcdn.com/image/fetch/$s_!Jdp1!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1367dfb5-4721-4531-8e88-8744b0481816_1076x565.png 848w, https://substackcdn.com/image/fetch/$s_!Jdp1!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1367dfb5-4721-4531-8e88-8744b0481816_1076x565.png 1272w, https://substackcdn.com/image/fetch/$s_!Jdp1!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1367dfb5-4721-4531-8e88-8744b0481816_1076x565.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I am a Taiwanese citizen married to a foreign national, and over the years, I&#8217;ve seen how difficult it is for non-Taiwanese citizens to get anything done in this country. I basically have to co-sign mostly anything my husband does. Which is annoying, because I have enough on my plate. </p><p>Signing up for a joint phone plan? The staff laughs at us condescendingly and says to just put my name on it because my husband is<em> just</em> a foreigner.</p><p>Signing up for anything with his identity number? An error message because foreigners don&#8217;t really &#8220;count.&#8221; </p><p>For my American readers: it&#8217;s the equivalent of getting a social security number as a green card holder&#8230;that doesn&#8217;t work most of the time. And a number that changes every time you renew your residence permit. When that number changes, sometimes the services linked to the old number gets disabled and you have to manually reactivate everything. As I&#8217;m writing this, I actually just got a call informing me that I should tell my husband to go to the bank to update his identity card number. </p><p>The nitty gritty is boring. But trust me when I say being a foreign national in Taiwan is a maddening Kafkaesque bureaucratic process rooted in inefficiency. </p><p>Perhaps the social security metaphor isn&#8217;t that great because we don&#8217;t actually use our social security in the States on a day-to-day basis. In Taiwan, our ID number is used for everything. From the mundane: signing up for events, getting a library card, to really important things: hospital queues and government subsidies. </p><p>So I was delighted to see <a href="https://join.gov.tw/idea/detail/951c745d-4484-4923-953f-4cdaefe7f344">this petition</a> go around this summer: a path forward for foreign nationals to become citizens without having to renounce their original nationalities. </p><p>In Taiwan, foreign nationals can become citizens, so long as they give up their original nationalities. Which you can imagine, is not a very attractive prospect for many folks who either have a nostalgic attachment to their homes, or are hesitant to forfeit the practical benefits and protections their original citizenship provides.</p><p>Again, I am not an expert, so I called up Michael Fahey, a Californian lawyer and long-time Taiwanese resident by way of the Bay Area, and asked him some questions about the petition, which he helped put together.</p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://join.gov.tw/idea/detail/951c745d-4484-4923-953f-4cdaefe7f344&quot;,&quot;text&quot;:&quot;read full petition here&quot;,&quot;action&quot;:null,&quot;class&quot;:&quot;button-wrapper&quot;}" data-component-name="ButtonCreateButton"><a class="button primary button-wrapper" href="https://join.gov.tw/idea/detail/951c745d-4484-4923-953f-4cdaefe7f344"><span>read full petition here</span></a></p><p><em>The following interview has been edited and condensed for clarity.</em></p><p><strong>Clarissa Wei (CW): What is the historical background of the current law restricting foreigners from obtaining dual citizenship?</strong></p><p>Michael Fahey (MF): In the early 20th century, when countries started having nationality laws and passports after World War I, the main model was for a country to be ethno-nationalist: One blood. One language. One people. Italy and Germany were like this. Japan (<em>editor&#8217;s note: of which Taiwan was a colony during this period</em>) copied Germany&#8217;s system, and the Republic of China did too because the whole project was to turn China into a nation-state founded on one blood, one people, one culture.</p><p><strong>CW: What are some misconceptions people have regarding this proposal, to allow dual-nationality in Taiwan?</strong></p><p>MF: Well, I would say that the biggest misunderstanding is that this would somehow allow people from China, particularly PRC spouses to become citizens more easily. And the answer to that is that the law that we&#8217;re proposing, to change the Nationality Act, is totally different from the law which governs people from the PRC and Hong Kong. They are governed by totally different laws so this has no effect on them.</p><p>There are also people who say things like, &#8220;You know I couldn&#8217;t get citizenship in another country, so why should we give citizenship to others?&#8221;</p><p><strong>CW: Right, but even in many other countries, even if you&#8217;re not a citizen and just a legal resident, you are still able to sign up for most services without any issues. Your identity number doesn&#8217;t inhibit you from functioning in society.</strong></p><p>MF: I&#8217;ve been a permanent resident for 20 years and the government keeps saying that they&#8217;re going to fix this and fix that. It&#8217;s just not happening. And I don&#8217;t think it ever will. And the reason that will never happen is because everything in Taiwan is based on having a household registration. And [non-citizens] don&#8217;t have household registration.</p><p>My understanding is that some countries, like Germany, give their permanent residents some kind of quasi-household registration that entitles them to everything. But I just don&#8217;t see any change on that front ever coming [in Taiwan].</p><p><strong>CW: So without a household registration, what are some things that you just can&#8217;t get?</strong></p><p>MF: Honestly I&#8217;m not particularly inconvenienced, but I do have an annoyance that comes up every few months. I&#8217;ve had a credit card with a bank for 25 years. One day, the digital chip was scratched and it wouldn&#8217;t work. When I went in, they came back and said, you&#8217;re going to need a guarantor now because you&#8217;re a foreigner. We have a new policy.</p><p><strong>CW: I suppose that&#8217;s the issue. Unless you have a Taiwanese guarantor, foreign residents&#8212;even permanent ones&#8212;can&#8217;t get basic things done.</strong></p><p>MF: Yeah, you have workarounds. Like my friend, who wanted to buy a Gogoro? His girlfriend ended up buying it for him. But not everybody has a spouse or a partner or whatever. So for some people, it&#8217;s really a problem.</p><p>It&#8217;s just annoying. I pay taxes. Why can&#8217;t I get a government subsidy?</p><p><a href="https://www.taiwanplus.com/news/taiwan-news/human-rights/240615014/british-residents-family-fought-for-disability-benefits">There was also this British guy who was disabled. He was dying and his Taiwanese wife that was caring for him couldn&#8217;t get a disabled card.</a> She couldn&#8217;t park in a convenient place in the hospital. They did get the benefits eventually but <a href="https://x.com/taiwanplusnews/status/1801932667094802509">he passed away soon after.</a></p><p><strong>CW: You said this law doesn&#8217;t apply positively or negatively to Chinese people. Can you elaborate?</strong></p><p>MF: Basically we&#8217;re talking about PRC spouses because they&#8217;re basically the only Chinese citizens&nbsp; who are permitted to reside in Taiwan these days. They don&#8217;t go through naturalization. They are permitted to reside in Taiwan. I guess the assumption behind that is that they&#8217;re already Republic of China nationals. They get a special status. They apply for residence, then they get a residence card. After they&#8217;ve been here for six years, then they can apply for long-term residence. After that, they can apply to settle. And once they have settled, then they can go to the household registration office and apply for household registration. Then they can go and apply for a passport and vote.</p><p><strong>CW: Oh. So what you&#8217;re saying is that PRC nationals have more rights than a foreign permanent resident who has been in Taiwan for 20 years.</strong></p><p>MF: Yes. But they have to give up their household registration in China. My understanding is that they get it back, although that&#8217;s not always the case for desirable household registration in Shanghai and Beijing. It&#8217;s very complicated. They are neither ROC citizens, nor are they foreigners.</p><p><strong>CW: But also to clarify, it&#8217;s not like PRC nationals can just drop into Taiwan.</strong></p><p>MF: Basically, the only way they can live in Taiwan is through marriage.</p><p><strong>CW: As you know, the process of becoming a foreign resident in Taiwan is fairly easy&#8212;at least compared to countries like the U.S. Do you see any value in making the path to Taiwanese citizenship more challenging, perhaps by adding requirements like a language test?</strong></p><p>MF: Yeah so what we&#8217;re proposing is that you would reside in Taiwan for five years on an ARC, then you would get permanent residence. Then you would need to reside for another continuous five years, for a total of ten years of residence. When you do the permanent residence, you do a criminal and financial record check. Then you do it again when you naturalize. Part of naturalization is passing good moral character. There&#8217;s also a citizenship test, but these tests are currently pretty easy, I would personally argue that I think they should be a bit harder.</p><p>It&#8217;s important to realize that there are restrictions on us politically too, because you can&#8217;t run for office until you&#8217;ve been a citizen for ten years. You can vote, but you can&#8217;t run for office. There are also many jobs in government that dual nationals cannot hold.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p></p><p><strong>CW: Restrictions apply to people like me. I hold both Taiwanese and American citizenship, but my Taiwanese citizenship was granted based on my family background.</strong></p><p>MF:<strong> </strong>In general, most public sector service jobs are closed to you. You can&#8217;t be a legislator, or a city councilor. Or a member of the professional volunteer military.</p><p><strong>CW: I&#8217;ve seen a lot of people compare Taiwan to its East Asian neighbors. Like Japan and Korea. They don&#8217;t allow this; why should Taiwan?</strong></p><p>MF: Korea and Japan are important reference points whenever Taiwan does something. Both Korea and Japan are much more conservative and less liberal than Taiwan is. Even Korea has now loosened up on this a bit for spouses. Japan, well, they&#8217;re just the ultimate conservatives.</p><p>There are a lot of people in Taiwan whose image of Taiwan&#8217;s future is something like Japan. But is that really where we want to go? Japan doesn&#8217;t allow same-sex marriage. It&#8217;s way more conservative about women&#8217;s rights.</p><p><strong>CW: It also seems like the Taiwanese government is really trying to sell the image of Taiwan being a diverse society. At the inauguration banquet this year, the theme was all about this diversity.</strong></p><p>MF: The government does push diversity as a value. Whether or not people are on board with that is another question. I don&#8217;t think we can assume, the way that we might in California, that most people in society accept as a sort of axiomatic first principle, that diversity is good in and of itself.</p><p>What the government is really talking about is Taiwan&#8217;s internal diversity. Hakka. Indigenous.</p><p><strong>CW: Southeast Asians?</strong></p><p>MF: Because of the traditional patriarchal view that a woman becomes a part of her new family, there&#8217;s this perception that when a marriage immigrant comes in, they&#8217;re magically transformed into becoming Taiwanese.</p><p><strong>CW: Right.</strong></p><p>MF: But the most important argument is that of demographics. Taiwan&#8217;s population is irreversibly in decline. According to 2022 projections, Taiwan is going to have between 15 to 17 million people in 2070, and the median age is going to be 58. There will not be enough tax paying workers in Taiwan to support or care for these people.</p><p>We already see shortages in the workforce everywhere. There are not enough bus drivers, not enough people to clean hotel rooms. Restaurants are short-staffed. Taipower says it needs people to hang transmission lines. That&#8217;s why there are so many older people working at 7-11 now.</p><p>What Taiwan is doing is similar to what Japan has been doing, which is practicing stealth immigration. They&#8217;re letting people like me come in here and become permanent residents.</p><p><strong>CW: What do you mean by stealth immigration?</strong></p><p>MF: There are now over 820,000 migrant workers and former migrant workers. Migrant workers can now be reclassified. After five years, they can become permanent residents. That's very similar to what Japan is doing. You&#8217;re not telling people there are a lot more foreigners, but of course you can see it everywhere.</p><p>It&#8217;s just kind of like, &#8220;Don&#8217;t worry. They&#8217;re not citizens. Maybe they&#8217;ll be here for a long time, but just don&#8217;t worry about it.&#8221;</p><p>Is it really in Taiwan&#8217;s interest to create a multi-generational community of permanent residents who are permanently disenfranchised and not integrated into society? That&#8217;s the kind of approach that has gotten Europe into trouble.</p><p><strong>CW: Final question. You guys have gotten enough signatures for the petition to go through. What&#8217;s next?</strong></p><p>MF: It will be forwarded to the Ministry of the Interior. I&#8217;m pretty sure they&#8217;re going to say hell no. They have a long-standing policy of single nationality with very limited exceptions, and say that there are national security issues with dual citizens. And that Taiwan is a small place with limited space.</p><p>So we have to go to the legislators and talk to them. Now that they know people are interested, especially with 5,000 signatures, we have shown that there is something there.&nbsp; In today&#8217;s Taiwan, if you want to get anything done, you have to put out a digital petition on the government&#8217;s platform. It&#8217;s a first legitimizing step.&nbsp;</p>]]></content:encoded></item><item><title><![CDATA[On Reverse Culture Shock]]></title><description><![CDATA[I'm back in Taiwan]]></description><link>https://www.dearclarissa.com/p/on-reverse-culture-shock</link><guid isPermaLink="false">https://www.dearclarissa.com/p/on-reverse-culture-shock</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Tue, 08 Oct 2024 15:36:43 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!qvMo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F26a7d7b8-7a9f-43b4-b177-f9c68f1c329e_1600x1316.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><em>It&#8217;s the last week to sign up for <a href="https://clarissawei.com/workshop">my writing workshop with Hawa Hassan on preserving  heritage recipes and stories</a>. We have over a dozen people on the list already. Don&#8217;t miss out!</em></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://clarissawei.com/workshop&quot;,&quot;text&quot;:&quot;More Details&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://clarissawei.com/workshop"><span>More Details</span></a></p><p></p><div><hr></div><p>I&#8217;m writing this on the heels of a very upsetting daycare transition. Or maybe it&#8217;s just reverse culture shock.  Today was my child&#8217;s first day of daycare. When we got to the center, the teacher came out, took my child, handed him off to another teacher, and closed the door. Without so much of a hi or a bye or a basic greeting. No one introduced themselves. My husband and I were appalled. I was told I wasn&#8217;t allowed to even go in and take a peek because &#8220;other kids might be scared of us.&#8221; </p><p>Which is, quite frankly, a lie.</p><p>I spent the car ride back home in tears. <br></p>
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   ]]></content:encoded></item><item><title><![CDATA[Things That Annoy Me About Taiwan ]]></title><description><![CDATA[+ award news!]]></description><link>https://www.dearclarissa.com/p/things-that-annoy-me-about-taiwan</link><guid isPermaLink="false">https://www.dearclarissa.com/p/things-that-annoy-me-about-taiwan</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Sun, 29 Sep 2024 20:57:27 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!38Nx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71c2ec0e-51ae-48e9-8b3e-4f3cf956ce98_1284x2198.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Before I get into this week&#8217;s paid newsletter post, a little flex: my debut cookbook <em><a href="https://bookshop.org/p/books/made-in-taiwan-recipes-and-stories-from-the-island-nation-a-cookbook-clarissa-wei/19724141?ean=9781982198978">Made in Taiwan</a></em> won the 2024 <a href="https://www.iacp.com/awards/2024-iacp-award-winners/">IACP Julia Child First Book Award</a>. I didn&#8217;t go to New York for the festivities, but I did get a burst of messages from my editor and friends at the ceremony who informed me of the win at 1 a.m. in the morning here in Sweden.</p><p>Like with the James Beard Awards, IACP submissions are <a href="https://www.blackbirdcookbooks.com/blogs/blackbird-cookbooks-blog/what-does-it-take-to-be-an-award-willing-cookbook">stringently judged</a>&#8212;a process that requires the judges to read the books cover-to-cover and recipe test. To be<em> nominated</em> for a James Beard and IACP was already a great honor. But to win? </p><p>Gosh, it feels good.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!38Nx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71c2ec0e-51ae-48e9-8b3e-4f3cf956ce98_1284x2198.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!38Nx!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71c2ec0e-51ae-48e9-8b3e-4f3cf956ce98_1284x2198.jpeg 424w, https://substackcdn.com/image/fetch/$s_!38Nx!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71c2ec0e-51ae-48e9-8b3e-4f3cf956ce98_1284x2198.jpeg 848w, https://substackcdn.com/image/fetch/$s_!38Nx!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71c2ec0e-51ae-48e9-8b3e-4f3cf956ce98_1284x2198.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!38Nx!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71c2ec0e-51ae-48e9-8b3e-4f3cf956ce98_1284x2198.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!38Nx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71c2ec0e-51ae-48e9-8b3e-4f3cf956ce98_1284x2198.jpeg" width="728" height="1246.2180685358255" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/71c2ec0e-51ae-48e9-8b3e-4f3cf956ce98_1284x2198.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:false,&quot;imageSize&quot;:&quot;normal&quot;,&quot;height&quot;:2198,&quot;width&quot;:1284,&quot;resizeWidth&quot;:728,&quot;bytes&quot;:293824,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!38Nx!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71c2ec0e-51ae-48e9-8b3e-4f3cf956ce98_1284x2198.jpeg 424w, https://substackcdn.com/image/fetch/$s_!38Nx!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71c2ec0e-51ae-48e9-8b3e-4f3cf956ce98_1284x2198.jpeg 848w, https://substackcdn.com/image/fetch/$s_!38Nx!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71c2ec0e-51ae-48e9-8b3e-4f3cf956ce98_1284x2198.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!38Nx!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F71c2ec0e-51ae-48e9-8b3e-4f3cf956ce98_1284x2198.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>I gave birth to my cookbook and my son at the same time (lol). While incubating and giving birth to a human baby is no joke, writing the book was most definitely harder (raising a kid though, is completely different story). I was obsessed with<em> Made in Taiwan</em>, and pushed myself so hard that I pretty much have no memories from late 2021 to 2022 except for book-related vignettes. </p><p>As I&#8217;ve <a href="https://www.dearclarissa.com/p/on-freelance-writing">alluded in this newsletter</a> a couple of times, being a full-time freelance writer is not for the faint of heart. Accolades don&#8217;t pay the bills, but they certainly are a great motivator. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Best of all, the winner of the Julia Child Award gets a grant to &#8220;support the continuation of the work of a first-time author.&#8221; It&#8217;s not a life-changing amount of money, but it does give me a bit of breathing room to really focus in on my new manuscript for the rest of the year instead of having to pitch and write one-off articles on the side just to make my monthly income quota. Cash prizes are virtually unheard of in this industry, so to celebrate, I&#8217;m pouring one out for Julia.  </p><p>If you want to learn more about the cookbook writing process, consider signing up for my virtual workshop <a href="https://clarissawei.com/workshop">here</a>. We have a healthy amount of sign-ups already, but there are still spaces left. </p><p>Okay enough navel-gazing. Onwards: </p><p><strong>Things That Annoy Me About Taiwan </strong></p><p>Taiwan is easy to fall in love with. There are certain tropes that get repeated over and over: that people are so nice, that everything is so cheap, that the food is incredible. </p><p>To all those points &#8212; yes, but there are caveats. </p><p>I&#8217;m a big believer of telling both sides of the story, and I think it&#8217;s fair to say that I&#8217;m a staunch cheerleader of Taiwan. As a resident though, I do get frustrated with life on the island. So here are some things most visitors are oblivious to, but annoy me greatly: </p>
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   ]]></content:encoded></item><item><title><![CDATA[I'm hosting a virtual food writing workshop]]></title><description><![CDATA[with the acclaimed Hawa Hassan]]></description><link>https://www.dearclarissa.com/p/im-hosting-a-virtual-food-writing</link><guid isPermaLink="false">https://www.dearclarissa.com/p/im-hosting-a-virtual-food-writing</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Thu, 26 Sep 2024 13:02:39 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!c_W_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b489862-d9c0-410d-9f9e-b8a945551f18_1028x1032.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>Hi all. An exciting announcement: I&#8217;m teaming up acclaimed chef, entrepreneur, and James Beard award-winning cookbook author <a href="https://www.instagram.com/hawahassan/?hl=en">Hawa Hassan</a> for a <a href="https://clarissawei.com/workshop">virtual food writing workshop</a></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!c_W_!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b489862-d9c0-410d-9f9e-b8a945551f18_1028x1032.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!c_W_!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b489862-d9c0-410d-9f9e-b8a945551f18_1028x1032.png 424w, https://substackcdn.com/image/fetch/$s_!c_W_!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b489862-d9c0-410d-9f9e-b8a945551f18_1028x1032.png 848w, https://substackcdn.com/image/fetch/$s_!c_W_!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b489862-d9c0-410d-9f9e-b8a945551f18_1028x1032.png 1272w, https://substackcdn.com/image/fetch/$s_!c_W_!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b489862-d9c0-410d-9f9e-b8a945551f18_1028x1032.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!c_W_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b489862-d9c0-410d-9f9e-b8a945551f18_1028x1032.png" width="1028" height="1032" 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https://substackcdn.com/image/fetch/$s_!c_W_!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b489862-d9c0-410d-9f9e-b8a945551f18_1028x1032.png 848w, https://substackcdn.com/image/fetch/$s_!c_W_!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b489862-d9c0-410d-9f9e-b8a945551f18_1028x1032.png 1272w, https://substackcdn.com/image/fetch/$s_!c_W_!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1b489862-d9c0-410d-9f9e-b8a945551f18_1028x1032.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>.</p><p>Over the years, many of you have slid into my inbox asking me for advice. <em>How does one respectfully tell the story of a culture or region? How did I go about gathering and adapting recipes? What was my research process? How did I connect with and interview the people whose voices are featured? How did I get started? </em></p><p>Turns out, Hawa, who wrote the award-winning <a href="https://www.amazon.com/Bibis-Kitchen-Recipes-Grandmothers-Countries-ebook/dp/B083RZ8MGV">In Bibi&#8217;s Kitchen</a>&#8212;a tome about grandmothers across eight African countries&#8212; had been getting similar queries from her followers. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://clarissawei.com/workshop&quot;,&quot;text&quot;:&quot;Book Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://clarissawei.com/workshop"><span>Book Here</span></a></p><p>So we put our heads together and put together a curriculum for a four part <a href="https://clarissawei.com/workshop">online workshop</a>. It&#8217;s $250 USD for four two-hour long classes, where we&#8217;ll explain our writing process, give concrete examples on how to source stories and credit people, and hold your hand through the recipe development process.  </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!VWMv!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ee7ed7f-625a-4646-b703-742132d4b1f6_1020x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!VWMv!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ee7ed7f-625a-4646-b703-742132d4b1f6_1020x1024.png 424w, https://substackcdn.com/image/fetch/$s_!VWMv!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ee7ed7f-625a-4646-b703-742132d4b1f6_1020x1024.png 848w, https://substackcdn.com/image/fetch/$s_!VWMv!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ee7ed7f-625a-4646-b703-742132d4b1f6_1020x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!VWMv!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ee7ed7f-625a-4646-b703-742132d4b1f6_1020x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!VWMv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ee7ed7f-625a-4646-b703-742132d4b1f6_1020x1024.png" width="1020" height="1024" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3ee7ed7f-625a-4646-b703-742132d4b1f6_1020x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1024,&quot;width&quot;:1020,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:983233,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!VWMv!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ee7ed7f-625a-4646-b703-742132d4b1f6_1020x1024.png 424w, https://substackcdn.com/image/fetch/$s_!VWMv!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ee7ed7f-625a-4646-b703-742132d4b1f6_1020x1024.png 848w, https://substackcdn.com/image/fetch/$s_!VWMv!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ee7ed7f-625a-4646-b703-742132d4b1f6_1020x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!VWMv!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ee7ed7f-625a-4646-b703-742132d4b1f6_1020x1024.png 1456w" sizes="100vw"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Both Hawa and I are big believers in giving credit where credit is due, and I think that shared ethos shows through our respective cookbooks. Her debut, <em>In Bibi&#8217;s Kitchen</em>, was actually one of the titles I was inspired by when I was structuring the book proposal for <em>Made in Taiwan</em>. I adored how the recipes are windows into these grandmother&#8217;s lives, and how the book isn&#8217;t just a cookbook or a travelogue&#8212;it is a cultural anthology. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!6NN2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b26f742-389a-4ca7-ae5e-a68ef6556de6_1018x988.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!6NN2!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b26f742-389a-4ca7-ae5e-a68ef6556de6_1018x988.png 424w, https://substackcdn.com/image/fetch/$s_!6NN2!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b26f742-389a-4ca7-ae5e-a68ef6556de6_1018x988.png 848w, https://substackcdn.com/image/fetch/$s_!6NN2!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b26f742-389a-4ca7-ae5e-a68ef6556de6_1018x988.png 1272w, https://substackcdn.com/image/fetch/$s_!6NN2!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b26f742-389a-4ca7-ae5e-a68ef6556de6_1018x988.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!6NN2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b26f742-389a-4ca7-ae5e-a68ef6556de6_1018x988.png" width="1018" height="988" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/5b26f742-389a-4ca7-ae5e-a68ef6556de6_1018x988.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:988,&quot;width&quot;:1018,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:194737,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!6NN2!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b26f742-389a-4ca7-ae5e-a68ef6556de6_1018x988.png 424w, https://substackcdn.com/image/fetch/$s_!6NN2!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b26f742-389a-4ca7-ae5e-a68ef6556de6_1018x988.png 848w, https://substackcdn.com/image/fetch/$s_!6NN2!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b26f742-389a-4ca7-ae5e-a68ef6556de6_1018x988.png 1272w, https://substackcdn.com/image/fetch/$s_!6NN2!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F5b26f742-389a-4ca7-ae5e-a68ef6556de6_1018x988.png 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>This workshop is open to anyone with an interest in food writing&#8212;you don&#8217;t have to be an established writer to sign up. </p><p>In a world where quick-and-easy and culturally vague recipes have become the prevailing norm, I like to think we&#8217;re offering a different approach to recipe writing. What if, instead of viewing recipes as just instructions for convenience, we began to see them as acts of cultural preservation? </p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Each dish carries within it the history, traditions, and stories of the people who created it. By treating recipes as a form of storytelling, we&#8217;re honoring the roots of the dishes we cook. Cooking becomes a way to keep traditions alive for future generations.</p><p>Spots are limited, so sign up while you still can. See you guys in class. </p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://clarissawei.com/workshop&quot;,&quot;text&quot;:&quot;Book Here&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://clarissawei.com/workshop"><span>Book Here</span></a></p>]]></content:encoded></item><item><title><![CDATA[Where To Buy Organic Rice In Taiwan]]></title><description><![CDATA[+ a Yilan-centric list]]></description><link>https://www.dearclarissa.com/p/where-to-buy-organic-rice-in-taiwan</link><guid isPermaLink="false">https://www.dearclarissa.com/p/where-to-buy-organic-rice-in-taiwan</guid><dc:creator><![CDATA[Clarissa Wei]]></dc:creator><pubDate>Tue, 24 Sep 2024 13:41:09 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!bIrS!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39fb77bc-48e8-43eb-8c4a-307850d7fd71_1190x1352.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I&#8217;m not the best at buying directly from small farms in Taiwan. Since becoming a full-time cookbook author and a mother, I mostly buy in bulk from Costco and Carrefour. It&#8217;s easier to meal plan and keep track of my expenses this way. </p><p>Taiwan, of course, has no shortage of gorgeous produce and local pantry staples. </p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!bIrS!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39fb77bc-48e8-43eb-8c4a-307850d7fd71_1190x1352.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!bIrS!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39fb77bc-48e8-43eb-8c4a-307850d7fd71_1190x1352.png 424w, https://substackcdn.com/image/fetch/$s_!bIrS!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39fb77bc-48e8-43eb-8c4a-307850d7fd71_1190x1352.png 848w, https://substackcdn.com/image/fetch/$s_!bIrS!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39fb77bc-48e8-43eb-8c4a-307850d7fd71_1190x1352.png 1272w, https://substackcdn.com/image/fetch/$s_!bIrS!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39fb77bc-48e8-43eb-8c4a-307850d7fd71_1190x1352.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!bIrS!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39fb77bc-48e8-43eb-8c4a-307850d7fd71_1190x1352.png" width="1190" height="1352" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/39fb77bc-48e8-43eb-8c4a-307850d7fd71_1190x1352.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1352,&quot;width&quot;:1190,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:2916808,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!bIrS!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39fb77bc-48e8-43eb-8c4a-307850d7fd71_1190x1352.png 424w, https://substackcdn.com/image/fetch/$s_!bIrS!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39fb77bc-48e8-43eb-8c4a-307850d7fd71_1190x1352.png 848w, https://substackcdn.com/image/fetch/$s_!bIrS!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39fb77bc-48e8-43eb-8c4a-307850d7fd71_1190x1352.png 1272w, https://substackcdn.com/image/fetch/$s_!bIrS!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F39fb77bc-48e8-43eb-8c4a-307850d7fd71_1190x1352.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Photo from my cookbook &#8220;Made in Taiwan.&#8221; By Yen Wei and Ryan Chen.</figcaption></figure></div><p>The best way to acquire farm-fresh products is to buy directly from the producers. But the problem is&#8212; as anyone who lives in Taiwan full-time can relate to&#8212;most Taiwanese websites are horrible and unintuitive, even for native Mandarin speakers. Or worse, you have to order off of LINE, which is an even clunkier experience. I often get roped into group ordering chats with hundreds of people, where all the ordering and fulfillment and petty neighborhood drama gets aired out in real time. My phone gets so bloated with notifications that I always end up leaving the groups out of annoyance. </p><p>Lately, I&#8217;ve been making a concerted effort to source from small producers&#8212;inconvenience be damned. Organic rice, in particular, is something I&#8217;ve been actively seeking out. Rice has been farmed in Taiwan for more than 5000 years and <a href="https://thericejournal.springeropen.com/articles/10.1186/s12284-020-00445-w">we have roughly 148 accessions</a>. <a href="https://agriexchange.apeda.gov.in/MarketReport/Reports/Taiwan%20Organic%20Sector%20Report%20-%202023_Taipei%20ATO_Taiwan_TW2023-0026.pdf">Organic rice makes up about 25% of Taiwan's total organic crop production</a>, and most of that comes from small farms.</p><p>To me, freshly milled rice just hits differently. It has a distinct, warm mouthfeel and a toothsome texture to it. It&#8217;s also just so flavorful. Some are nuttier than others. We have varieties with<a href="https://food.ltn.com.tw/article/2786"> taro-like aromas</a>. </p><p>Here&#8217;s a short Yilan-centric list of where to buy organic rice and rice-related products. The recommendations on this list are courtesy of <a href="https://www.linkedin.com/in/joelle-chevrier-%E8%94%A1%E9%9B%AA%E9%9D%92/">Joelle Chevier</a>, a Chinese-to-English translator who lives in Yilan. Joelle also used to farm her own rice and is quite embedded within the rice-farming community in eastern Taiwan.</p><p>Admittedly, this list probably isn&#8217;t all that helpful for folks who don&#8217;t live in Taiwan (these are micro-producers and most of them only take direct bank transfers), but if you&#8217;re visiting or have family in Taiwan, consider reaching out. </p><div><hr></div><p>One of the biggest challenges in the rice farming trade is dealing with the golden apple snail, an invasive snail that feeds on young rice seedlings. Most farms spray the problem away. Organic farmers often have to resort to labor-intensive ways to get rid of the snails. I've heard stories of farmers waking up in the dead of night, headlamps on, to hand-pick the snails from their fields. </p><p><a href="https://scienceinfield.cashier.ecpay.com.tw/?fbclid=IwZXh0bgNhZW0CMTAAAR2eogheH7XzAU7vkKRCPH3V97zxO1mq4Mk0-8vTqxgDWVjp3q2GpA1WVAk_aem_AS6yxngwlKYsk7FV0CewHdiZcQxIu067m5cKDryGzts2lRDrC0HLS2JevsVfD3X_Knx7jU8gWhi_OCyX_FqWPcXc">&#36786;&#30000;&#35041;&#30340;&#31185;&#23416;</a> Science in the Field <br>These academics-turned-farmers are tackling the golden apple snail problem head-on with innovative methods, like transplanting older rice seedlings because they&#8217;re more resilient to snail damage and adjusting the timing of the sowing season. They have a <a href="https://issuu.com/hellorice">Chinese &amp; English digital zine</a> where they chronicle their findings. They specialize in a Japonica variety (short-grain) called Kaoshiung 147  (&#39640;&#38596;147), which has earthy, sweet notes. You can buy their rice <a href="https://scienceinfield.cashier.ecpay.com.tw/?fbclid=IwZXh0bgNhZW0CMTAAAR2eogheH7XzAU7vkKRCPH3V97zxO1mq4Mk0-8vTqxgDWVjp3q2GpA1WVAk_aem_AS6yxngwlKYsk7FV0CewHdiZcQxIu067m5cKDryGzts2lRDrC0HLS2JevsVfD3X_Knx7jU8gWhi_OCyX_FqWPcXc">here.</a> They speak English. </p><p></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dearclarissa.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Dear Clarissa is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p><a href="https://www.tainbunsia.com/store?fbclid=IwZXh0bgNhZW0CMTAAAR3G7YuPaqbtD4oD7kDCPnElXav9R_Eo-IPDzK5T7dYtCge4aW_tBZ8hN08_aem_AS6dfg4CKwsjFkGDR4puLP7K-h6Zn2sWvBm3zwc8-5sMvus7S7cPNTDWQkDOm_e8qCeXmf5YqbPGaKYTOHAzmVlx">&#30000;&#25991;&#31038;</a> Tain Bun Sia <br>Golden apple snails lay these really vibrant Pepto-Bismol pink eggs. This farmer makes art inspired by the snail eggs and she sells a premium Japonica variety called Tainan 16 &#21488;&#21335;16. Her store is <a href="https://www.tainbunsia.com/store">here. </a></p><div class="instagram-embed-wrap" data-attrs="{&quot;instagram_id&quot;:&quot;C1i6Ozuvi59&quot;,&quot;title&quot;:&quot;A post shared by @tain.bun.sia&quot;,&quot;author_name&quot;:&quot;tain.bun.sia&quot;,&quot;thumbnail_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/__ss-rehost__IG-meta-C1i6Ozuvi59.jpg&quot;,&quot;like_count&quot;:null,&quot;comment_count&quot;:null,&quot;profile_pic_url&quot;:null,&quot;follower_count&quot;:null,&quot;timestamp&quot;:null,&quot;belowTheFold&quot;:true}" data-component-name="InstagramToDOM"></div><p><a href="https://www.facebook.com/ThankURice">Thank You Rice</a><br>Thank You Rice is helmed by a Singaporean who is growing an indica (long-grain) variety specifically developed for organic farming. Joelle says: she &#8220;sun-dries a portion of her grain to sell at a higher price because she swears it tastes better.&#8221; There&#8217;s no online store, but just send a message <a href="https://www.facebook.com/ThankURice">via Facebook Messenger. </a>She speaks English. </p><p><a href="https://www.facebook.com/kidsrice2014/posts/pfbid02E8YKYVbmeQL4hAt7f22gYZGyQ9mBiwiDJ7ijGkc2Qctg1p4VdcTaeDioVTz27FM2l">&#33603;&#33559;&#31859;</a><br>These guys sell organic rice and homemade brown rice cakes. I&#8217;m ordering this the moment I get back home to Taipei because my toddler is obsessed with rice cakes. Call or <a href="https://www.facebook.com/kidsrice2014/posts/pfbid02E1kAaHhuPcyZemp9RTJqykZUwq1ZTBDQ6HNbvEjfWagwzaREbLVjJiqvQ6UfUs76l">message them directly. </a></p><div><hr></div><p>Thank you for subscribing to my newsletter. This week&#8217;s post is free, but please consider becoming a paid subscriber for more Taiwan-centric recommendations.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!sCXL!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe785d1e2-1113-46cf-ad7d-c6ee954cacec_2500x1651.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!sCXL!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe785d1e2-1113-46cf-ad7d-c6ee954cacec_2500x1651.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sCXL!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe785d1e2-1113-46cf-ad7d-c6ee954cacec_2500x1651.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sCXL!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe785d1e2-1113-46cf-ad7d-c6ee954cacec_2500x1651.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sCXL!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe785d1e2-1113-46cf-ad7d-c6ee954cacec_2500x1651.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!sCXL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe785d1e2-1113-46cf-ad7d-c6ee954cacec_2500x1651.jpeg" width="1456" height="962" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e785d1e2-1113-46cf-ad7d-c6ee954cacec_2500x1651.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:962,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:494754,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!sCXL!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe785d1e2-1113-46cf-ad7d-c6ee954cacec_2500x1651.jpeg 424w, https://substackcdn.com/image/fetch/$s_!sCXL!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe785d1e2-1113-46cf-ad7d-c6ee954cacec_2500x1651.jpeg 848w, https://substackcdn.com/image/fetch/$s_!sCXL!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe785d1e2-1113-46cf-ad7d-c6ee954cacec_2500x1651.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!sCXL!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe785d1e2-1113-46cf-ad7d-c6ee954cacec_2500x1651.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p> <em>Signed copies of my James Beard-nominated cookbook <strong>Made in Taiwan </strong>can be purchased at <a href="https://booklarder.com/products/made-in-taiwan-recipes-and-stories-from-the-island-nation">Book Larder</a> or <a href="https://www.kitchenartsandletters.com/products/made-in-taiwan?_pos=1&amp;_sid=29b3912e5&amp;_ss=r">Kitchen Arts and Letters</a>. Amazon is <a href="https://amzn.to/3yWU6dB">also currently having a 45% off sale.</a></em></p>]]></content:encoded></item></channel></rss>